Posts made in August, 2015

on Aug 27, 2015

By Jennifer Faull It will mark the first time Hungry House has used the technology, traditionally harnessed by retailers, andties up with its sponsorship of the ‘Fun Bunch sound system used at the three-day event. Users of the Hungry House app will be sent larger than usual discounts when they are in proximity of the ‘Fun Bunch’ stage, on the corner of Talbot Road and Sutherland Place. Although mobile signal at the Carnival is notoriously unreliable, Hungry House will be relying on the iBeacon’s bluetooth sensors to engage crowds. “With over one million people attending Notting Hill Carnival, this really is a great opportunity Read full story › Source: The Drum...

on Aug 27, 2015

By Lucy Tesseras Research shows that despite 91% of eight-year-olds using the internet at least once a week, parents don’t initiate conversations about how to avoid the potential risks until the age of nine, according to a YouGov survey of parents with children aged eight to 13. When it comes to facing issues such as bullying, road safety or ‘stranger danger’ offline, however, parents are far more proactive, broaching the subject with children as young as six. Ronan Dunne, CEO of O2, believes parents need to recognise that the challenges of the offline world don’t disappear when transitioning online. He said: “We sit in the middle Read full story › Source: Marketing Week...

on Aug 27, 2015

By Ronan Shields Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video-streaming service struck-up partnerships with IT giant Oracle, and Facebook-owned video advertising platform LiveRail. The announcement, dubbed “the next evolution in its sales process”, means advertisers will be able to buy premium inventory across a number of screens, using Oracle’s data management platform (DMP), to improve targeting capabilities by matching first and third-party data sets. Hulu will sell its inventory to selected advertisers using a private marketplace – typically Read full story › Source: The Drum...

on Aug 27, 2015

By Seb Joseph As much of the discussion surrounded the unknowable effect of technology on future developments, the panel were unwilling to commit themselves to confident predictions about what lies ahead and concentrated instead on where we are now. The contributors took turns to demonstrate how in thrall they are to new media with Newman’s boss James de Pear particularly vociferous about the importance of finding ways to accommodate the flighty foibles of youth. While conceding that Channel 4 News was constrained by Ofcom from going too far, he revealed that “the more emotional the piece, the bigger the audience among younger viewers” in Read full story › Source: The Drum...

on Aug 27, 2015

By John McCarthy Welcome all. Too busy to catch up on today’s media and marketing news? Don’t worry, we’ve done it for you. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know… ” on Storify] Read full story › Source: The Drum...