By Naomi Taylor The British Heart Foundation has dealt us all an ’emotional punch’ in the tear ducts with the reveal of their new campaign which aims to shift society’s perceptions of heart disease. The advert is set in the classroom with a young boy about to receive news about his father’s death, a shocking and stark message which succeeds in showing the devastating and immediate consequences heart disease can have. Charities are constantly facing criticism in their drive for donations and are appealing to people in every way possible. The Drum Network has asked its members whether they Read full story › Source: The Drum...
Read MoreBy Naomi Taylor Retailer TK Maxx has selected digital agency 7thingsmedia to launch and manage its affiliate strategy and digital activity across the UK. The international, off price, designer brand retailer has made the appointment to plan and execute its first ever UK affiliate programme to support the brand’s digital presence and growth. TK Maxx retail designer blags at 60% less than the RRP, making it one of the most popular high street brands with hundreds of stores in the UK. Matthew Wilkinson, business director at 7thingsmedia, said about the appointment “The team is thrilled to welcome TK Maxx to the agency. Given the ever-increasing Read full story › Source: The Drum...
Read MoreBy Kate Mulligan Most people, with notable exceptions like Kanye West, don’t really like to blow their own trumpet. Leading the charge of self-imposed humility are marketing agencies. It’s easy to forget how your agency’s very own talent can be put to use for your own promotion. There can be a tendency to let the work ‘do the talking’, which sounds reasonable at first but is actually a pretty ridiculous suggestion. Imagine if one of your clients decided to just let their, for example, latest chocolate bar ‘do the talking’. One suspects no sales records would be broken. I’ve summarised a few key areas that Read full story › Source: The Drum...
Read MoreBy John Glenday Journalists have been taking to social media to express their solidarity with the victims of yesterdays killing of a presenter and cameraman live on air by sharing the #WeStandWithWDBJ hashtag on social media. Vicki Chen, investigative producer at KVUE, initiated the movement with a tweeted appeal for snaps of journalists and their cameramen saying: “News crews: join us in saying #WeStandWithWDBJ. Proud & not afraid to be a journalist today.” News crews: join us in saying #WeStandWithWDBJ. Proud & not afraid to be a journalist today. #TV #WDBJ @WDBJ7 Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The struggling brand, which also owns fashion retailer Hollister, saw marketing, general and administrative expense for the second quarter reach $119.8m, up from $111m in 2014. Despite the increased marketing spend, sales in the the three months to 1 August dropped by 8 per cent year-on-year to $818m. Speaking on a call yesterday (26 August) with investors Arthur C. Martinez, executive chairman at Abercrombie & Fitch said that while the results “encourage us that we’re on the right track” the brand still has “much to achieve”. “An important part of our longer term planning and thinking is the establishment of Read full story › Source: The Drum...
Read More
Industry News