Posts made in August, 2015

on Aug 27, 2015

By John Glenday Broadcaster MTV has marked Women’s Equality Day with the launch of a new gender-bias initiative commemorating the emancipation of women through the granting of a right to vote. Look Different first launched in 2014 to highlight race, gender and homophobic bias and will now be expanded to foster an open and constructive debate amongst Millenials by targeting issues such as street harassment and slut-shaming, to rape culture, workplace inequality, masculinity, feminism, gender norms. This includes a study of 1,000 people aged 14 to 24 which found that only 24 per cent of respondents knew where to seek advice when experiencing gender bias Read full story › Source: The Drum...

on Aug 27, 2015

By Direct Marketing News One in three small businesses don’t have a presence on social media. Read full story › Source: DM News...

on Aug 27, 2015

By Jason Stone The first day of the 40th annual TV Festival in Edinburgh was dominated by the ongoing debate about the future of the BBC. John Whittingdale, the minister for culture, has had much to say about the national broadcaster in the past and probably regarded his trip to Scotland with greater trepidation than ministers usually do when venturing north of the border… and that’s really saying something these days. But this Daniel walked into the lions’ den with a well-prepared plan. Correctly anticipating the nature of the attack he and his colleagues would face from Armando Iannucci in his MacTaggart lecture later in Read full story › Source: The Drum...

on Aug 27, 2015

By Jamie Hewett Following Google’s attempt to purchase game streaming site Twitch last year for $1bn, it comes as no surprise that the tech giant is opening its own live games steaming portal through YouTube. The move sees Google go head to head with rival Amazon, which bought Twitch later in 2014 for $970m. With a global presence, mobile apps and a directory of more than 25,000 games, each with their own profile page, it’s clear that Google has had a ‘no holds barred’ approach to its latest venture. But will this be enough to ensure YouTube Gaming will be a successful initiative? And Read full story › Source: The Drum...

on Aug 27, 2015

By Jennifer Faull “The traditional view of the Women’s Institute is jam and Jerusalem or Calendar Girls,” laughs Charlotte Fiander, head of communications at the WI. “I have people thinking my actually job is making jam in the office every day. It’s not.” The WI is changing, but it isn’t looking to ditch its roots outright. Instead, it wants to build on them as it explores new ways to connect members and engage with the younger generation whilst also ensuring those that have been with the group for 40 or 50 years don’t get left behind. Fiander is part of a team of just four Read full story › Source: The Drum...