Posts made in August, 2015

on Aug 27, 2015

By Stephen Lepitak We Are Social, the global social media agency, has named Rob FitzGerald, president of Big Fuel Communications, as its president in the US. FitzGerald will take over the running of the US division of the agency from managing director Leila Thabet who launched it in 2012. He was promoted to president in February having joined Big Fuel as managing director in 2013. Robin Grant, global managing director of We Are Social said: “We’re delighted to welcome Rob to the We Are Social team. “He’s a highly respected business leader with an impressive combination of US and global experience, and is Read full story › Source: The Drum...

on Aug 27, 2015

By Natalie Mortimer The website, which Asda said plays a ‘business critical role’ in the referral of UK consumers to the supermarket brand’s transactional sites including Groceries, George Fashion and George Home, has been given a homepage refresh. Among the new features are a Trending section offering a lifestyle approach. Rob Jones, client services director at Code Computerlove, the agency behind the redesign said the mobile-first design has delivered a faster experience with successful onward journey clicks. “A core strategy behind the homepage refresh has been to simplify navigation and use lifestyle photography to elevate the brand and its core messages,” he said. “There is Read full story › Source: The Drum...

on Aug 27, 2015

By Rebecca Stewart His promotion follows the announcement that former head of creative strategy, Ed Beard, is to join DigitasLBi-owned Kitcatt Nohr in the same role. Howell began his career as a copywriter and held several client-side marketing roles for the Financial Times and Relx groups before becoming a journalist. He joined DigitasLBi in 2010 from New Media Age, where he was deputy editor. In his new post he will lead the consultancy’s diverse creative strategy team and report to Fern Miller, chief strategy and insight officer of DigitasLBI’s international markets. Of the appointment, Miller asserted: “I’m delighted to see Nic stepping into this role. Read full story › Source: The Drum...

on Aug 27, 2015

By Rebecca Stewart Iremonger joined the digital shop as chief strategy officer three years ago from Proximity BBDO, where he was head of digital and planning. In his new role he will report to chief executive and president of Hearst Magazines, Nick Brien. Commenting on his appointment he said: “This has been an enormous 20 years for marketing communications, driven both by digital and technology, and I am delighted to be in the thick of it.” Brien added, “Iremonger has played an invaluable role in harnessing different skills to drive a competitive advantage for the agency, so I’m delighted he is stepping into the Read full story › Source: The Drum...

on Aug 27, 2015

By Michael Feeley Sanctuary has launched its first- ever brand campaign, encouraging women to #LetGo. Appointed as lead strategic and creative agency for Sanctuary earlier this year, Southpaw has developed a tear-jerking campaign for the iconic British brand, to build brand equity and develop a modern and more relevant way to communicate with women in their busy lives. Together with the Sanctuary, Southpaw discovered research to show that women today are under increased pressure to be more, do more and give more resulting in stress and imbalance. As an example, 7/10 women feel under pressure to be the ‘perfect woman’. Nearly half of all women Read full story › Source: The Drum...