By John Glenday Netflix is to renew its focus on home grown content after vowing to shift resources from licensing big budget Hollywood blockbusters toward more unique content such as House of Cards and Orange is the New Black. As a result of the shift in focus the streaming service is set to lose a slew of big name films including ‘Hunger Games: Catching Fire’, ‘World War Z’ and ‘Transformers: Age of Extinction’, licensing arrangements for which are set to expire by the end of September. In a blog post Netflix’s chief content officer Ted Sarandos said: “While many of these movies are popular, they Read full story › Source: The Drum...
Read MoreBy John Glenday Sky Sports New is to embrace American football by becoming the first broadcaster to visit every NFL franchise in one day with ’32 Live’. Presented by Jim White the new show will air on 9 September and includes an interview with NFL executive vice president Troy Vincent in New York followed by live updates from the New York Giants and the New York Jets. Sky has recruited a team of 11 roving reporters to undertake the ambitious cross country special, which will see them interview players and coaches as they are granted back room and stadium access. Andy Cairns, executive editor for Sky Read full story › Source: The Drum...
Read MoreBy Gillian West Welcome to The Drum Creative Department, sponsored by Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured online as our ‘Ad of the Week’. To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative. Read full story › Source: The Drum...
Read MoreBy John Glenday Twitter is reportedly close to signing up a new chief marketing officer after incumbent Anthony Noto revealed that the micro blogging site was close to appointing someone new. Noto, who has performed the role for the past three months, told AdAge that he is seeking a proven individual who has demonstrated marketing results through marketing and worked for a global, digital ‘quantitative-driven’ firm. No timescale has been given for the appointment but Noto hopes to have the individual in place in time to oversee a major television and digital video marketing campaign pencilled in for later this year. This will focus on drawing Read full story › Source: The Drum...
Read MoreBy John Glenday The Associated Press news agency has taken flak after it posted a tweet referring to noted human rights lawyer Amal Clooney as an ‘actor’s wife’ in its coverage of an ongoing court case, sparking criticism it has belittled her career in her own right. Clooney is acting as a civil rights lawyer in the case three Al Jazeera journalists sentenced to prison for propagating ‘false news’, a status overlooked by the AP tweet which read: “Amal Clooney, actor’s wife, representing Al-Jazeera journalist accused in Egypt of ties to extremists.” Naturally the oversight did not play well on Twitter, where commentators were quick Read full story › Source: The Drum...
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