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Posts made in August, 2015

Why Hang w/ is the livestreaming platform of choice for 50 Cent, Jared Leto, and Timbaland

on Aug 31, 2015

By Adam Flomenbaum Meerkat and Periscope are great, but for celebrities cache doesn’t necessarily translate into cash. For that, there’s Hang w/ – a livestreaming platform backed by 50 Cent (along with others) that enables celebrities, influencers, and other content creators to set a price on their broadcasts. It is worth noting here that Hang w/ predated both Meerkat and Periscope. Hang w/ counts 50 Cent, Jared Leto, Timbaland, Common, Larry The Cable Guy, Ali Landry, Claudia Jordan, Jamie Kennedy, Kaskade, and Lucy Hale among its users. Recently, Hang w/ released a new feature, Digital Tickets, that enables its millions of users to create their own Read full story › Source: The Drum...

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WWE SummerSlam had submission hold on Twitter last week

on Aug 31, 2015

By Adam Flomenbaum WWE SummerSlam, the summer finale of Teen Wolf, and the series premiere of Fear the Walking Dead, had Twitter abuzz last week. According to our analytics partner, Canvs, SummerSlam accounted for 7% of the 2,453,881 total Twitter reactions last week. With Jon Stewart hosting, and The Undertaker defeating Brock Lesnar in the final match, 37% of reactions used “love” terms to describe the pay per view. Below, additional insights from Canvs followed by an infographic: · The summer finale of Teen Wolf was one of the most loved episodes of the season, second only to the season premiere. · 15,406 reactions to the premiere Read full story › Source: The Drum...

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Aldi looks to push products through online video with YouTube channel launch

on Aug 30, 2015

By Seb Joseph The “Taste Channel” will host weekly videos, focusing on various styles of cooking using a selection of products sold by the discounter. Presenter Helen Brumby hosts the videos, which will also feature food experts such as TV chef Simon Wood, “Great British Bake Off” finalist Luis Troyano and blogger Clare Zerny. The first episodes offer hints on home baking, similar to The Great British Bake Off, as well as cooking the perfect steak. To trumpet the supermarket’s sponosorship of Team GB, some of the athletes will share their favourite food in the build-up to and during the Rio 2016 Olympic Games. Jonathan Read full story › Source: The Drum...

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Scammers are targeting some of London's biggest tech startups with a 'sophisticated' email trick

on Aug 30, 2015

By Business Insider Words by James Cook, Business Insider Scammers are attempting to steal money from some of London’s best-known startups in a targeted campaign that involves bogus payment requests emailed to executives. Business Insider understands that around 10 well-funded London startups have been targeted, although there is no evidence that any of the companies have actually fallen for the scam. Screenshots and copies of the scam emails are currently being circulated around tech mailing lists in London, but the scam’s existence isn’t yet widely known. This isn’t simple email spam. The scammers have taken the time to purchase domains which are the same as the Read full story › Source: The Drum...

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Media execs could be a step closer to finding out how many people are watching House of Cards on Netflix

on Aug 30, 2015

By Seb Joseph The measurement firm is months into an initiative that allows it to finally monitor almost 1,000 shows on streaming services like Netflix and Amazon Prime, according to the Wall Street Journal. While limited in its scale for now, the US-based scheme offers up viewing numbers for shows as well as gender and age information. It does not however, track international subscribers or those who stream shows from mobile devices. Netflix and its peers have been less than forthcoming in sharing their streaming data as they look to frame the narrative of their growth around subscriber numbers. Additionally, there’s the issue of the Read full story › Source: The Drum...

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