Posts made in August, 2015

on Aug 29, 2015

By Paul Connew So Rupert Murdoch has wooed back his favourite ‘red top’ to run the Sun and much more besides. Yes, as I predicted in my Drum column several months ago, Rebekah Brooks is to return as UK supremo of Murdoch’s British newspaper empire, encompassing the Times and Sunday Times as well as the country’s biggest-selling tabloid. It marks a remarkable, and inevitably controversial, comeback for the titian-haired favourite four years after she stepped down as CEO of News International at the height of the phone-hacking scandal, with a near £11m compensation package. Since then Rebekah Brooks has been cleared at a sensational Read full story › Source: The Drum...

on Aug 28, 2015

By Jason Stone It was inevitable during her ‘Meet the Controller’ session that BBC2’s Kim Shillinglaw would be asked for her take on the ‘Top Gear’ incident that led to Jeremy Clarkson, James May and Richard Hammond leaving the programme earlier this year but this didn’t seem to have much impact on her preparedness. When the question came about halfway through her forty-five minute interview, she offered a faltering summary of the incident and its fallout. It was – she said – “very sad… and important to remember that it’s about human beings” and that “it was a very human situation”. Read full story › Source: The Drum...

on Aug 28, 2015

By Stephen Lepitak News Corp has appointed Rebekah Brooks as chief executive of its UK division while The Sun also will introduce a new editor with the promotion of David Dinsmore to work alongside her. According to the Financial Times, Brooks, who last year was cleared of phone hacking charges brought during her time leading the news division, will replace outgoing chief executive Mike Darcy. Her return to the company following her resignation during allegations of phone-hacking including that of the phone of murdered schoolgirl Milly Dowler, has long been rumoured due to her close relationship with News Corp boss Rupert Murdoch. While Read full story › Source: The Drum...

on Aug 28, 2015

By John McCarthy The Drum is set to leave its mark on Ad Week New York with Found Remote’s ‘How Brands Can Participate in the Future of TV’ and more. On Monday 28 September, Yahoo, AOL, Facebook and the RAB will kick off an insightful four day festival celebrating all the best aspects of advertising and media. Not to be missed during a packed-out AWXII will be the Drum’s input from Natan Edelsburg, executive editor of Found Remote. At the ADARA Stage at Times Center, 12:30 pm on Monday 28, the ‘How Brands Can Participate in the Future of TV‘ seminar will delve into Read full story › Source: The Drum...

on Aug 28, 2015

By Direct Marketing News That’s big in the middle back-to-school season, especially since the emergence of buy buttons on social networks. Read full story › Source: DM News...