Posts made in August, 2015

on Aug 28, 2015

By John McCarthy The National Readership Survey (NRS) has found that just under 19 out of 20 UK adults consume news and magazine brands across print in digital between June 14/15. The study found that over 48.6m people were reached by the publications during the measurement period. Simon Redican, chief executive of NRS, said: “The latest data shows the almost ubiquitous reach of published media, with 94 per cent of GB adults accessing our content. “Advertisers have the opportunity to engage with 48.6m adults every month across every platform, from print and PC to mobile and tablet.” A further 83 per cent of adults were found to Read full story › Source: The Drum...

on Aug 28, 2015

By Sarah Vizard Lewis joined a supermarket in turmoil. Its previous boss Philip Clarke had been fired unceremoniously just as he was preparing for a party to celebrate his 40 years at Tesco. However, worse was still to come. Within weeks of starting, Lewis and Tesco were embroiled in an accounting scandal and then reported a £6.4bn loss, one of the worst in UK corporate history. With that background Lewis’s first year in charge has been about getting the basics right rather than setting out a new strategy. As Kantar Worldpanel’s Bryan Roberts puts it: “This first year has been about mending the business, not Read full story › Source: Marketing Week...

on Aug 28, 2015

By Jason Stone On the third and final morning of the TV Festival, a Question Time-style session chaired by journalist Kirsty Walk was enlivened by the two politicians who took the opportunity to revisit old arguments as well as finding entirely new ways of disagreeing with one another. Shadow Culture Secretary Chris Bryant sat at one end of the panel, while Conservative MP Philip Davies sat at the other. In between were Ralph Lee – deputy chief creative officer Channel 4; Jane Turton – chief executive of all3media; and Lorraine Heggessey – sitting in for producer for the BBC Peter Salmon, who was unable Read full story › Source: The Drum...

on Aug 28, 2015

By Sarah Vizard The Data Storytelling conference takes place on 10 September at the London Marriott Hotel. There will be one main stage featuring 15 speakers all revealing how their brands are using data daily to bring their stories to life. 9am – Keynote: Kenneth Cukier Make sure you join us from the kick-off when The Economist’s data editor and TED speaker Kenneth Cukier will be talking about how to survive the avalanche of big data and what the latest developments such as the internet of things mean for data. 12.45pm – Data storytelling in action If real-world examples are more your thing there will be Read full story › Source: Marketing Week...

on Aug 28, 2015

By Jennifer Faull Lidl’s most recent campaign took a swipe at FMCG suppliers as it pitted the quality of its own-brand products against branded goods. According to Neilsen, tor the four weeks ending 15 August 2015, Lidl backed the campaign with a £3.7m spend on TV and press advertising, a 261 per cent increase from the same period last year. The extra investment appears to be paying off, as it noted a 9.5 per cent year-on-year increase in the number of shoppers to over 850,000 extra people. Tesco meanwhile put £3.5m behind its marketing plans while Aldi spent £3m. Iceland was recently lauded as Read full story › Source: The Drum...