Posts made in September, 2015

on Sep 29, 2015

By Jennifer Faull A year into flexing the muscles if its in-house programmatic media buying arm, Netflix is now looking at how it can further hone its cross-screen capabilities by sequentially targeting audiences with different ad content served across different devices, according to its CMO Kelley Bennet. It’s been on the agenda for advertisers, media owners, and ad-tech firms for the past two years, as brands seek the ability to target audiences in real-time with different creative messaging based on what a viewer has previosuly interacted with across a host of different screens. Netflix sees it as a way to move away from the “hamster Read full story › Source: The Drum...

on Sep 29, 2015

By Stephen Lepitak Under Armour’s investment in connected devices is part of a community building strategy that it believes will be its most impactful engagement tool, more so than its above-the-line elements, but those are still part of the game plan according to Jim Mollica, vice president of digital for the clothing and accessories company. Speaking on The Drum’s Found Remote social television panel during Advertising Week, Mollica was asked about the connected device strategy that the company had undertaken having invested in performance monitoring apps such as MapMyFitness, Ndomondo, MyFitnessPal and UA Record, reportedly investing $700m in the process. “An Read full story › Source: The Drum...

on Sep 29, 2015

By Direct Marketing News Marketers’ digital video watching and advertising habits vary greatly worldwide—and even here in North America. Read full story › Source: DM News...

on Sep 29, 2015

By Sarah Vizard At the AdWeek conference in New York today (29 September), YouTube’s CEO Susan Wojcicki introduced new features focused around “interactivity, mobile and measurement” that she says point to the future of video advertising. “As we head into our second decade as the place the world comes to engage with video, I’m excited to see us continuing to move fast, to build new things and to help marketers build brands,” she said. The increasing focus on ecommerce YouTube has done a lot of work over the past year to make ads more interactive by allowing brands to share product information within pre-roll ads and Read full story › Source: Marketing Week...

on Sep 29, 2015

By the drum The United Nations (UN) has joined The Drum’s Plan It Day and will issue a challenge to get Americans to support the growing refugee crisis around the world. Taking place in the Microsoft offices during Advertising Week, Plan It Day is the precursor to Do It Day where organisations such as MTV, the Advertising Council and Help will set briefs to the advertising industry in order to change the world in a day. Of its brief, a spokesperson for the UN told The Drum: “This is a global refugee crisis. The United States has an opportunity and a Read full story › Source: The Drum...