By Ronan Shields YouTube unveiled a raft of new updates to its advertising tools including the opportunity for online audiences to buy products immediately after they are exposed to an ad, as consumers’ path-to-purchase shortens, plus improved measurement for those interested in using the video sharing site as a branding medium. Chief among the new products unveiled are Shopping ads for YouTube – similar to its Shopping ads on Google – which will show click-to-buy ad units within partner videos on the video-sharing site, a feature it claims will transform the video ad units into a “digital storefront”. Ads that double as a digital Read full story › Source: The Drum...
Read MoreBy Seb Hoogendoorn National Security Agency (NSA) whistleblower Edward Snowden has joined Twitter. Snowden, who now lives in Russia after sharing top secret files with reporters more than two years ago, goes by the @snowden handle on the social network. His first tweet was “Can you hear me now?”. The wanted former intelligence officer references his controversial past in his profile’s biography as well as his current role as a director at anarchist publishing house Freedom Press. Snowden currently follows just one other user on the site – his former employer the NSA. Despite being a fugitive in his homeland, Snowden has not strayed far Read full story › Source: The Drum...
Read MoreBy Gillian West H&M shares a peak at its autumn collection in this stylish minute-and-a-half long clip starring Bardot-like model Anna Ewers. The classy European number sees Ewers and her male companion, Nicolas Ripoll, shot in a 60s home movie style to showcase the retailer’s latest collection. Under the campaign umbrella ‘Fall in Love’ H&M has also taken to Instagram to encourage fashion fans to share their love stories using the hashtag #HMFALLINLOVE. Read full story › Source: The Drum...
Read MoreBy Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News The promoter of video “shareability” will dissect and analyze clients’ videos in its New York office. Read full story › Source: DM News...
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