Posts made in September, 2015

on Sep 29, 2015

By James Doleman Working for Rebekah Brooks was “nothing short of a nightmare,” a court was told today (29 September). The remarks came during an extraordinary morning of evidence from Sun head of News Chris Pharo, who is testifying over charges over allegations of illegal payments to police officer. Pharo, 46, told a packed Old Bailey courtroom that when Brooks moved from the News of the World to the Sun the ethos of the paper quickly changed and if he had missed a story in a rival publication: “you would frequently receive over 20 abusive emails a day” then “she [Brooks[ would sulk,” he said. The Read full story › Source: The Drum...

on Sep 29, 2015

By Tony Connelly Axel Springer SE has agreed to purchase Business Insider in a $442m deal which will help the European publisher extend its global reach. The deal will see Axel Springer take control of an additional 88 per cent of the shares in New York City-based Business Insider, adding to the 9 per cent which it already owned. Following the deal Axel Springer SE’s digital audience will increase by a third, meaning its unique monthly visitors will grow from 76 million to 200. The growth will see it ranked among the world’s six largest digital publishers in terms of reach. Henry Blodget, founder, chief executive Read full story › Source: The Drum...

on Sep 29, 2015

By Rebekah Miller Team work is the way to go and the science behind collaboration proves brands have a lot to gain by collaborating with their consumers. From priceless perks like word of mouth, co-creation and real-life insights, brands don’t need to dig deep to engage further loyalty and further marketing reach through collaboration. But what’s in it for the consumers, why is it that collaborative marketing works as a win-win for both parties? Can the important stuff, like sales impact and ROI of word-of-mouth still really be measured using collaborative marketing? A basic instinct Humans are innately collaborative, essential for survival. “The human race Read full story › Source: The Drum...

on Sep 29, 2015

By Sarah Vizard From today (29 September), Amazon customers in London and Birmingham will be able to buy from a range of 50 branded products including Lurpak butter, Cathedral City cheddar cheese, Birds Eye fish fingers and Ben & Jerry’s ice cream. That is alongside the range of “store cupboard” staples it already offers, such as coffee, bottled water and tea. The service will be available to members of Amazon’s Prime Now service, which offers one-hour delivery. Amazon says it plans to keep adding products to the service in future. The move has raised speculation that Amazon will launch its full ‘Fresh’ online grocery service in Read full story › Source: Marketing Week...

on Sep 29, 2015

By Tony Connelly Amazon has rolled out a new programme as part of its Prime Now serves which will allow people to sign up for delivery jobs through an app, similar to how Uber operates. Amazon Flex is currently trialling in the company’s hometown of Seattle and uses a network of independent contractors to deliver orders to Amazon Prime Now customers within one hour. The app lets people sign up for shifts and pays them $20 per hour for delivering parcels. It will also serve as the platform from which jobs will be relayed to delivery workers. Dave Clark, senior vice president of world-wide operations, told Read full story › Source: The Drum...