Posts made in September, 2015

on Sep 29, 2015

By Thomas Hobbs The trial comes after Amazon secured a 300,000 sq ft location, just inside the M25, last month that looks ideally positioned to deliver into London. Amazon Fresh is already available in Seattle, California and New York to Amazon Prime members. UK food and grocery sales are predicted to rise 13% to £200.6bn between April 2015 and April 2020, according to IGD, with online grocery increasing its market share within that from 5% to 8.6% – making it the fastest growing segment within UK grocery retail. Although the big four have struggled to make money from online due to costly distribution charges. Concern among Read full story › Source: Marketing Week...

on Sep 29, 2015

By Natalie Mortimer AOL and Snoop Dogg have come together to create a new reality series which will follow players and coaches in the entertainer’s Youth Football League. Snoop will direct and star in the in the online series via a collaboration with his film company Snoopadelic Films and the internet giant. The series, set to debut later this year, will run for eight episodes and follow the Youth Football League as they travel across the US to compete against rival teams. Jimmy Maymann, AOL’s president of content and consumer brands, said of the series: “When it comes to original content, we have Read full story › Source: The Drum...

on Sep 29, 2015

By Tony Connelly Undercover Sun reporter Mazher Mahmood, has been charged with conspiracy to pervert the course of justice in the trial which led to the arrest of singer Tulisa Contostavlos. Mahmood served as a witness in the collapsed trial and was behind a June 2013 Sun on Sunday article which accused the 27 year-old former N-Dubz singer of brokering a cocaine deal. The Crown Prosecution Service (CPS) has charged Mahmood and his driver Alan Smith of misleading the court during the trial by changing their statements to police. The former News of the World journalist, who often posed undercover as a sheikh during his investigations, Read full story › Source: The Drum...

on Sep 29, 2015

By Richard Lamb Following in Facebook’s footsteps, Google has just announced ‘Customer Match’, a tool that allows marketers to upload a list of email addresses to use when targeting ads across Gmail, YouTube and paid search on Google. While three years late in offering the concept that Facebook introduced with its Customer Audiences in 2012, the search giant’s new product represents the biggest shift yet towards an audience-centric approach. The move follows Google’s launch of Remarketing Lists for Search Ads in 2013. This catered for media traditionally bought based on keyword intent. For search, in particular, there has always been a strong affinity Read full story › Source: The Drum...

on Sep 29, 2015

By Natalie Mortimer Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on the ‘Pro’ and ‘Activ’ parts of the brand – its active plant ingredients – to hero the unique ingredients which had become lost on the packaging over time. To make this stand out, Unilever strengthened the ProActiv brand name and identity on and off the pack by Read full story › Source: The Drum...