Posts made in September, 2015

on Sep 29, 2015

By Natalie Mortimer Time Inc-owned fashion title Look has partnered with Warner Brothers Pictures UK for a one-off broadsheet paper to promote new comedy The Intern. The campaign activity sees the newly created ‘The Intern Weekly’ inserted into Look Magazine (on sale from today, 29 September) with an additional 100,000 copies available at London Tube Stations. With eight pages, The Intern Weekly will integrate themes of the movie, which stars Anne Hathaway and Robert De Niro, such as interviews to getting ahead in the workplace and what to wear, regardless of age. Look will also support the movie through a career Q&A on Twitter to give Read full story › Source: The Drum...

on Sep 29, 2015

By Jeremy Lee It’s been quite a year for those puntastic branding agencies that have been responsible for either creating – or injecting new life – into the media industry’s trade bodies. The magazine industry’s trade body Magnetic (see what they did there?) launched at the beginning of the year, while the venerable Radio Advertising Bureau brand was put out to pastures in the summer and replaced by Radiocentre. The fact that the latter didn’t go for something punningly awful and blindingly obvious like ‘Radio-active’, which I bet was on the list of suggestions, is to the credit of its management team. Last week the Read full story › Source: The Drum...

on Sep 29, 2015

By Terry Watson The new Scotsman in print is a very handsome thing. The new fully responsive beta version of Scotsman.com is a big improvement on the old site. Of course, the big question is: will a redesign solve the troubles facing the Scotsman? Would a respray job magic away the travails afflicting VW? Read full story › Source: The Drum...

on Sep 29, 2015

By Tony Connelly McDonald’s is continuing to invest heavily in dispelling myths over the quality of its food with another instalment in its advertising series intended to instil trust in the brand while helping to maintain its success in the UK market. The ad campaign, developed by Leo Burnett London and OMD UK, follows on from the myth busting approach adopted in ‘The Cow’ ad released earlier this year and aims to promote the quality of McDonald’s core products- fries and chicken. It will consist of three 40-second TV ads and represents the company’s biggest investment in a quality and food provenance marketing campaign to Read full story › Source: The Drum...

on Sep 29, 2015

By Natalie Mortimer With Fifa confirming that the Qatar 2022 World Cup will be played from 21 November until 18 December brands are now faced with some serious commercial decisions over which event – football or Christmas – will prove to be the biggest sales driver of their products as traditional seasonal plans are disrupted. The decision to host a winter World Cup, designed to dodge Qatar’s blistering summer heat, kicks up a new dilemma for brands over whether to forgo a Christmas campaign to focus on football for the period, despite both events being highly significant when it comes to driving sales uplift. As Read full story › Source: The Drum...