Posts made in September, 2015

on Sep 29, 2015

By Direct Marketing News A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity. Read full story › Source: DM News...

on Sep 29, 2015

By Tony Connelly The advertising regulator is considering introducing new rules for brands targeting children with ads for food and soft drinks high in fat, salt or sugar. The Committee of Advertising Practice (CAP) will launch a public consultation into whether stricter rules are needed in advertising of such products, citing its reason for doing so as a response to “changes in children’s media habits and evolving advertising techniques”. The regulator says it will work with key consumer, campaigning, public health and industry organisations in preparation for launching the public consultation in early 2016. Based upon a “background of concern about children’s diets” the Read full story › Source: The Drum...

on Sep 29, 2015

By Adam Flomenbaum There are a lot of stories being written about the decline of cable, so it is sometimes hard to remember how important cable is to the success of shows – especially when live-plus-three and live-plus-thirty, two important metrics, are boosted mainly by video on demand. One of fall’s most highly-anticipated shows, SCREAM QUEENS, which premiered last week, will be providing exclusive content throughout the season to Comcast’s Xfinitiy on Demand. Ahead of the premiere, Xfinitiy on Demand provided to-be viewers with cast interviews and behind-the-scenes bonus content. “Xfinity On Demand – a platform that brings us the potential to reach millions of Read full story › Source: The Drum...

on Sep 29, 2015

By Tony Connelly Dunkin’ Donuts and Airbnb have launched new advertising campaigns for Times Square linking their ads to Google Maps. With New York Advertising Week underway, Times Square is packed with creative minds from around the world discussing the work on display. Dunkin’ Donuts and Airbnb have taken advantage of the opportunity with advertising campaigns aimed at attendees from out of town. Working with New York-based creative agency Johannes Leonardo as well as Trilia Media, Dunkin’ Donuts has launched timetocoffee.com. The site takes a user’s location data in relation to the nearest Dunkin’ Donuts in Time Square and the current wait times at each Read full story › Source: The Drum...

on Sep 29, 2015

By Adam Flomenbaum Formula E let fans into the race in a big way last year with FanBoost – a voting mechanism that allowed fans to give their favorite drivers an extra boost during racers. This year, starting at the Beijing ePrix on October 24, FanBoost will provide an extra 100kJ of energy to be used in a power window between 180kW and 200kW. Voting will open 12 days before the race, and unlike last year, will continue until six minutes into the race. Also unlike last year, fans can use Facebook, Twitter, and Instagram hashtags to make their voices heard. “FanBoost is a Read full story › Source: The Drum...