Posts made in September, 2015

on Sep 28, 2015

By Leonie Roderick Current rules by the ASA state that food and soft drink ads must not promote poor nutritional habits or an unhealthy lifestyle in children. Celebrities and licensed characters are also banned and ads must not encourage “pester power”. However, in light of the recent wave of negative publicity around sugary products, changes in children’s media habits and evolving advertising techniques, CAP will ask a broad range of stakeholders whether a change of approach is needed. The review will look at whether new rules are required for non-broadcast media. CAP will begin a programme of pre-consultation with a variety of consumer, campaigning, public Read full story › Source: Marketing Week...

on Sep 28, 2015

By Leonie Roderick TV ads, company websites and promotional emails have all seen a decline in trust among UK consumers, according to Nielsen’s latest ‘Global Survey of Trust in Advertising’, which polled 30,000 online respondents in 60 countries. In the UK, editorial content was hit by the biggest decline in trust, falling 8% to 54%. This is followed by emails that consumers sign up to (down 7% to 56%) and newspaper and radio ads (both down 6%). Of the 19 ad formats covered in the report, only the three least trusted – mobile ads, text ads on mobiles and ads on social networks – have Read full story › Source: Marketing Week...

on Sep 28, 2015

By Stephen Lepitak Yahoo chief executive Marissa Mayer has stated her belief that native advertising could be the beneficiary of a growth in the use of ad blockers. Speaking at IAB MIXX in New York as part of Advertising Week, Mayer was questioned about her views on ad blockers which prevent adverts reaching online platform users who have downloaded them. She claimed that she believed that the experience of the web “becomes a lot less rich” with their use and that it would “get worse” as a result. “The internet is such an amazing outlet, as is mobile, and all of that has Read full story › Source: The Drum...

on Sep 28, 2015

By Stephen Lepitak Facebook, the world’s largest social media platform, has crashed for the second time in seven days. The platform was down on Monday 28 September displaying a Network Error message with no explanation as to the problem. *Walks around outside screaming status updates to people* #facebookdown #Facebook — Nadir Anjum | نادر (@MaNiNdigo) September 28, 2015 work place productivity up 300% facebook down. Quick hit the bathroom before it comes back up and everybody has to go update their status. — Stacey Cunningham (@GasketSeal) September 28, 2015 The previous blackout Read full story › Source: The Drum...

on Sep 28, 2015

By Stephen Lepitak AOL has announced the launch of a live-streaming platform which will broadcast live events and video content alongside its media brands and media partners. The new cross-screen platform, Live by AOL, will aim to offer event streaming, distribution and monetization services and will use its own media platforms such as the Huffington Post and TechCrunch as well as AOL.com. It will also work with 1,700 publishing partners to distribute content across mobile, digital and linear TV. Jimmy Maymann, executive vice president of AOL Consumer Brands claimed that live event streaming would be “the next frontier for innovation”. He added: “As the lines between Read full story › Source: The Drum...