Posts made in September, 2015

on Sep 28, 2015

By Direct Marketing News Think ZIP+4, but by tapping modems instead of ZIP codes. Read full story › Source: DM News...

on Sep 28, 2015

By Stephen Lepitak Spotify founder Daniel Ek has lamented the fall out with pop star Taylor Swift and was hopeful something would be “worked out soon” to bring her catalogue back to the service as he welcomed Apple’s move into music streaming. Speaking at IAB MIXX via a video link from Sweden, Ek discussed his early days working online having started coding at eight years old. He went on to discuss starting Spotify in 2007, describing the music industry as “sad” at the time. “I always loved music and fundamentally when I looked at it I saw that people were consuming music more Read full story › Source: The Drum...

on Sep 28, 2015

By Michael Feeley Yipsy Macarons has appointed RBH Creative Communications agency as its first PR agency. RBH’s primary focus will be on raising awareness of Yipsy Macarons to attract new corporate and wedding customers, building on the company’s already impressive client list which includes premium companies such as Apple, Malmaison, Pandora, Swarovski and HP, as well as a growing wedding and events market. Macarons are colourful, light, small meringue cookies made of almond flour, egg white and sugar. The signature look is a smooth, colourful shell with little ‘feet’ sandwiched by a tasty ganache, buttercream or curd filling. They are different to macaroons, which are Read full story › Source: The Drum...

on Sep 28, 2015

By Tony Connelly The emissions scandal which has engulfed Volkswagen in recent weeks and its attempts to cover up the wrongdoing has had a catastrophic impact on the publics’ perception of the brand image according to a new study by YouGov BrandIndex UK. The German car manufacturer’s manipulation of its emissions in some of its diesel cars has rocked the company and resulted in the resignation of its chief executive, Martin Winterkorn. YouGov BrandIndex UK has revealed how the public’s perception towards the brand image has changed throughout the scandal. The Volkswagen brand health was measured across four key indicators; index, buzz, quality, Read full story › Source: The Drum...

on Sep 28, 2015

By Katie McQuater David Oyelowo, who starred as Martin Luther King Jnr in the Oscar-winning Selma, has spoken out against the lack of diversity in the UK’s creative industries, arguing that films and TV are reflective of the white, middle class men “curating culture”. The actor and director argued those in charge of commissioning are failing to represent the diversity of society. “I’m of the belief that we go to the movies to see ourselves. What we predominantly have is younger, better looking versions of the people curating culture,” he said. Speaking at an event held by the Creative Industries Federation and Mobo, Oyelowo said Read full story › Source: The Drum...