By Thomas Hobbs The etailer works by curating different looks for men while providing a service that sends out personalised monthly packages of clothes to its male shoppers. It also offers an online magazine section with clothing guides and lifestyle features, and offers free returns. Despite only launching last September, the Idle Man – which was founded by former Asos buyer Oliver Tezcan – launched its first-ever TV campaign yesterday (September 27) as it sponsors 4Music programming between 9pm to 12pm. Each of the four ads each feature a different male and a rundown of their potential outfit combinations. The brand also recently secured more Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you’ve got to knock on their doors. Read full story › Source: DM News...
Read MoreBy Rebecca Stewart CoolBrands has revealed its coveted annual survey of the UK’s most desirable brands, with Apple, Ray-Ban and Glastonbury claiming the top three spots. A new entry from Sonos and major leaps up the chart from Netflix and Instagram ensured that digital innovators ruled the roost this year, but what can the industry expect going forward? Founder of Mc&T Paul McEntee caught up with Stephen Cheliotis, chairman of the CoolBrands Council, to discuss the reasons behind Apple’s fourth-consecutive win and find out why trendy tech startups are usurping household names. The full interview can be seen above. Read full story › Source: The Drum...
Read MoreBy John McCarthy A survey of 13,451 EU consumers from Forrester, ranking 203 large European brands, found that the majority of brands across all three countries clustered in the OK and poor categories. In the UK, 87 per cent of the brands were OK or poor, Germany had 84 per cent in this bracket and France 55 per cent. Unlike other markets, not a single brand offered a ‘good’ customer experience. Leading brands in the UK were Nationwide Building Society, M&S Bank, and American Express. MAIF, Yves Rocher, and Credit Mutuel led in France and ING-DiBA, DKB, and DocMorris took the top of the table Read full story › Source: The Drum...
Read MoreBy Nick Vale The alcohol advertising “legends” archive is brimming with brands that built cultural icons through consistent, relentless, widespread above-the-line campaigns, hammering home a single message over an extended period of time. Think Jack Daniel’s and its well-worn ads about its defiant founder achieving the American dream. Or of Guinness and its “good things come to those who wait” strapline. Or of the Absolut Vodka campaign, which used the brand’s bottle as a blank canvas for creativity and surrealism. Its posters emblazoned with striking visuals from the gold “Bling Bling” to the flopping “Absolut Impotence”. Absolut’s limited edition bottles oozed credibility and cool and Read full story › Source: The Drum...
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