Posts made in September, 2015

on Sep 28, 2015

By Minda Smiley Ad execs say it’s important for the celebrities behind product integrations to be comfortable with blending the worlds of advertising and content. Alexandra Cameron, creator and consultant at Cameron Creatives & Talent Management, said that product integration efforts that will be most successful are the ones where content creators truly get involved with the creative process of the ad instead of creating barriers. “Most talent would hate me saying this, but there are still silos that need to be broken down,” she said. “There’s a lot of talent where there’s still a wall between advertising and content. There really can’t be anymore.” Larry Read full story › Source: The Drum...

on Sep 28, 2015

By Rebecca Stewart The first TV ad from online estate agents HouseSimple.com has been named Ad of the Week by readers of The Drum’s Creative Showcase. Created by Wordley Production, the colourful spot is set on Simple Street and shows how the platform differs from traditional factors. The campaign is supported by an OOH push on the London Underground tube network, which was developed by MNC. Don’t miss your chance to vote for next week’s Ad of the Week. Cast your Creative Showcase vote here. Credits: Creative Director: Marcus ThomasArt Director: Paul GallowayCopywriter: Marcus ThomasIllustrator: Luke Raddy Read full story › Source: The Drum...

on Sep 28, 2015

By John McCarthy YouTube has initiated an ad campaign to put the spotlight two up-and-coming UK channels SORTEDfood and Copa90. Building upon last year’s campaign which cemented the likes of Zoella, VICE News and the SlowMoGuys as household names, YouTube will look to boost subscriptions to the channels, while also underlining the platform as the home of diverse content. Through the video and mobile campaign, ads will run on partner websites including ITV, Channel 4, BT Sport, Time Out and the Guardian and Google properties. Rich Waterworth, head of marketing EMEA at YouTube, said: “We’re host to a very diverse group of people and voices, but Read full story › Source: The Drum...

on Sep 28, 2015

By Natalie Mortimer The Huffington Post is to introduce a new website design next year as it looks to keep up with changes in content and deliver a more engaging experience for its visitors. The media company worked with Code and Theory on the new look which builds on familiar elements of the site’s design – such as the green splash image – while adding new features and a responsive aesthetic. The changes coincide with a back-end overhaul to allow The Huffington Post to continue to innovation. Jared Grusd, chief exectuive of The Huffington Post told an audience at Advertising Week New York: “The Huffington Post Read full story › Source: The Drum...

on Sep 28, 2015

By Amanda Davie We all need feedback. Whether we like what we hear, or not. Clients say they want the truth yet they sometimes don’t act upon it; some employees quit when you them the truth; some employers tell you only what you need to know (in their opinion) and suppliers tell you their technology solution will remove all delivery pains (clearly they aren’t telling the truth!). Whether it’s the truth or not we all hear what we want to hear. But do we behave how we want to behave? Honestly?… Throughout my career people have told me that I am very honest. My insecurities perceive Read full story › Source: The Drum...