Posts made in September, 2015

on Sep 28, 2015

By Seb Joseph Aldi’s move into online sales broadens the convenience of its service and could pave the way for a proposition potent enough to win over those shoppers still reluctant to be seen shopping at the no-frills retailer. The discounter will start selling wine by the case before peddling non-food special offers in the spring. Shoppers will either have their orders delivered to their homes or to third party locations for collection. Aldi has hit a sweet spot in grocery that is eluding the majority of its competitors. However, retail experts believe the supermarket cannot afford to rest on its laurels in its Read full story › Source: The Drum...

on Sep 28, 2015

By Ronan Shields It’s Ad Week New York and the Financial Times is using the opportunity to unveil its branded content unit FT² that will help advertisers better match their commercial messaging to FT editorial content in a number of ways. FT² was unveiled earlier today (28 September) with launch partners the Zurich Insurance Group and Santander. The title’s commercial arm claimed it will double-down on using digital tools to better aid its commercial content creation, including the use of data analytics, plus semantic targeting tools. The new unit effectively combines all aspects of the outfit’s content marketing capabilities which now include the newly launched Read full story › Source: The Drum...

on Sep 28, 2015

By John McCarthy Video streaming company Netflix has acknowledged its entry into the mainstream with the creation of the ‘Netflix and Chill’ button. A new video from the company shows engineers developing the button which dims the lights, activates mobile’s ‘Do Not Disturb’ features before finally setting the TV to the app, subtly referencing the phrase which has been adopted by the Tinder generation. Making a play on the phrase, the button is capable of activating the TV set, enabling Netflix and via the internet of things, controlling lighting (compatible with Philips’ Hue lighting system). Netflix has opened up the experimental switch to viewers with Read full story › Source: The Drum...

on Sep 28, 2015

By Tony Connelly ITV has reportedly offered BBC economics editor Robert Peston the role of political editor for its News at Ten bulletin in what is being interpreted as a coup in the industry as the commercial broadcaster attempts to take top spot in the 10 o’clock audience ratings. The news comes as ITV continues to strengthen its revamped news programme following the appointment of Tom Bradby as sole news anchor for the News at Ten. Peston is understood to be considering the offer, which he described as “agonising” according to friends, and is likely to announce a decision this week. If he were Read full story › Source: The Drum...

on Sep 28, 2015

By the drum With Advertising Week New York set to kick off, The Drum’s editor Stephen Lepitak and editor at large, Dave Birss took in the adverts around Times Square and discussed their views on the world famous location. The 360 degree video takes in both their discussion of what the pair saw in terms of advertising, including the largest digital screen in the world, while allowing viewers to take a look around for themselves. The video is best viewed using the Google Chrome browser. Read full story › Source: The Drum...