Posts made in September, 2015

on Sep 28, 2015

By Pedro Monda & James Hudson Ad blocking is nothing new. Research from the IAB has shown that more than one in 10 people were blocking ads on desktops and laptops before the Apple update. Younger and wealthier people – those most desired by advertisers – are even more likely to block ads. However, ignoring the recent ad blocking update to iOS9 would be foolish. Mobile is becoming increasingly dominant; recent research carried out by ZenithOptimedia and Global Web Index found that by 2018 16-24 year olds across the entire world will access the internet via mobile, more than all other devices combined. They already are in Read full story › Source: The Drum...

on Sep 28, 2015

By John McCarthy With 65 per cent of Facebook’s users accessing on a daily basis it’s fair to say that some of those are more addicted to the service than others. A 2,000 respondent survey from Stop Procrastinating found that 56 per cent of Facebook users compulsively use the site. Of this portion over two thirds are concerned about their “inability to control their use of Facebook”. Similarly 45 per cent of users admitted to leaving a social occasion to use the network in peace. Tim Rollins, director at Stop Procrastinating, said: “There is no doubt that Facebook is an important part of our lives, allowing Read full story › Source: The Drum...

on Sep 28, 2015

By Leonie Roderick The fast food chain’s ‘Good to Know’ campaign will include two TV ads that highlight McDonald’s use of whole British potatoes for its French Fries as well as reiterating that its Chicken McNuggets contain 100% chicken breast meat. The brand pledged today (25 September) that it will start sourcing its potatoes from British farmers only, as it looks to attract customers who are more conscious about where their meals come from. The news comes as part of wider £350million UK investment programme as it looks to transform its stores and menu offerings. Besides driving mass awareness of its ‘Good to Know’ stories, Read full story › Source: Marketing Week...

on Sep 28, 2015

By Sarah Vizard John Lewis added its loyalty scheme to its app at the end of August. The move means members can now access the scheme from the John Lewis app and they don’t have to carry around their plastic card. Speaking to Marketing Week, John Lewis’ head of customer marketing Chris Bates, said the update has required a lot of in-store work to enable its scanners to work with smartphones. Members can now open the app and shake the phone to pull up a barcode that can be scanned instead of the card. He claimed the update has been well received, with more than Read full story › Source: Marketing Week...

on Sep 28, 2015

By Rebecca Stewart The Drum’s Recruitment Business Awards took place in Manchester last week with Henderson Scott, Pink Squid and Bigdog scooping the top prizes. The black-tie event, now in its 11th year, celebrates the industry’s top campaigns and recruitment agencies. The Drum’s photographer was out in full force on the evening, so take a look below to see if you can spot yourself. A full list of winners can be found on the Recruitment Business Awards website. Read full story › Source: The Drum...