Posts made in September, 2015

on Sep 28, 2015

By Tony Connelly Carlsberg is looking to boost its green credentials through a crowdsourcing competition which looking for ideas on how to make its beer more sustainable. The Danish brewing company has partnered with Copenhagen-based think tank Sustainia to launch its “Cheers to Green Ideas” competition which it hopes will help the company promote a more environmentally friendly image and also inspire change in consumer behaviour. The initiative is looking for ideas from both the public and businesses on how Carlsberg could improve the environmental impact of beer across the whole production process including production of raw materials, brewing and transportation and recycling of packaging. The Read full story › Source: The Drum...

on Sep 28, 2015

By John McCarthy Russian authorities are investigating Apple for “promoting homosexuality” with its series of same-sex couple emojis. Following chief executive Tim Cook announcing he is “proud to be gay,” in October, the company has come under close scrutiny in Russia. Previously Apple landed in hot water for the cover of its U2 gift album ‘Songs of Innocence’ due to an image of band member Larry Mullen hugging his topless son Elvis being misconstrued as gay propaganda. A lawyer filed the initial complaint to police claiming the icons promote of same-sex relationships. As a result, the Russian Federation Ministry of Internal Affairs of the Read full story › Source: The Drum...

on Sep 28, 2015

By Leonie Roderick Google is adding two new products to its advertising portfolio – ‘Customer Match’ and ‘Universal App Campaigns’ – that will better track the consumer journey on various mobile devices. ‘Customer Match’ enables marketers to develop customised campaigns for customers who are part of a brand’s loyalty programme or have made a previous purchase across Google Search, YouTube and Gmail. The product allows brands to upload a list of email addresses that can be matched to signed-in users on Google. From there, brands can build personalised ad campaigns. It can also be used to reach new customers on YouTube and Gmail who are Read full story › Source: Marketing Week...

on Sep 28, 2015

By Tony Connelly Uber is seeking legal advice after 40 of its drivers in New South Wales had their vehicle registrations suspended following a government crackdown on illegal ride-sharing services. The ride-sharing company is looking to expand into as many territories as possible globally but fierce resistance from taxi drivers and clashes with governmental regulations continues to damage the company’s image. New South Wales Roads and Maritime Services director of safety and compliance Peter Wells said the government would impose suspensions and fines for those breaching regulations designed to prevent unlicensed ride-sharing. The legislation states that taxis and other hire car services must have authorised Read full story › Source: The Drum...

on Sep 28, 2015

By Thomas Hobbs Starting with wine, in the first quarter of 2016, the German discounter will then move to list non-food items – such as electricals and clothing – from its Specialbuys range later in the year. “Our launch online is another exciting chapter in our story and will enable us to introduce the Aldi brand and some of our bestselling, best-quality and best-value products to thousands more customers across the UK,” said Matthew Barnes, chief executive of Aldi in the UK and Ireland, of the launch. Barnes had previously dismissed an ecommerce offering altogether. In 2014, he told Retail Week that online would “only Read full story › Source: Marketing Week...