Posts made in September, 2015

on Sep 28, 2015

By Natalie Mortimer Costa Coffee is to stream a barista competition live via Periscope as it looks to experiment with alternative ways to communicate the quality of its drinks. The competition will take place tomorrow (29 September), to coincide with International Coffee Day and will see Costa baristas challenged to perfect the pour of a flat white coffee repeatedly for one hour. Coffee fans will then be asked to vote for their favourite florette designs either via Twitter or Periscope, after which four baristas working in teams of two will handcraft the design with the most hearts and pour the florette simultaneously. The two Read full story › Source: The Drum...

on Sep 28, 2015

By Michael Feeley Ad industry veteran, Bruce Haines, has joined LONDON Advertising as chairman. Haines left Cheil Worldwide, where he was global chief strategy officer, in April after five years with the company, predominantly in Asia. Prior to that, he was CEO at Leo Burnett London, managing the merger between it and the D’Arcy Group. Michael Moszynski, LONDON Advertising’s CEO, said of Haines appointment; “Following a year of stellar new business success, including new clients in the US, Europe, Asia and Africa, we have asked Bruce to join us to help aid our next phase of growth.” “My time working in Asia gave me a very Read full story › Source: The Drum...

on Sep 28, 2015

By Will Harvey Consumers are always demanding bigger and better in their electronics: camera quality, sharper displays, improved battery life etc – and themes at this year’s IFA conference in Berlin were of a similar vein. The resounding trend on the show floor was the adoption of 4K displays as an established format across a number of screen and devices, and for streaming standardisation. So what is 4K and why should I care? 4K, or ultra-high-definition, is four times the quality of standard full HD or 1080p, as most consumers know it. Despite some questions over its necessity, 4K offers a dramatically improved image quality thanks Read full story › Source: The Drum...

on Sep 28, 2015

By Ronan Shields Google is using Ad Week New York to promote two new advertising products Customer Match and Universal Apps, which it claims will help both large and small advertisers target consumers when they are most likely to engage with their messaging. Customer Match is a new product that lets advertisers reach people already participating in their loyalty programmes by uploading their email databases to Google’s AdWords systems, which can then be used to targeting them across a host of the web properties. Google’s Customer Match also offers advertisers additional ‘lookalike modelling’ services – or Similar Audiences as Google calls it – Read full story › Source: The Drum...

on Sep 28, 2015

By Ohad Flinker True to its theme, Mr. Robot has established itself as a disruptive cable television show that redefines the hacking thriller genre. The show has multiplied USA Network traffic by a factor of 4X since the title’s release, according to SimilarWeb, Found Remote’s weekly data partner. Particularly revealing is a monthly comparison with HBO stats since May of 2015. While HBO attracted nearly 8 times as many visits in May, the industry leader waned over the summer while USA Network delivered crushing results. By the end of July, USA had narrowed the gap. The two networks now appear to Read full story › Source: The Drum...