Posts made in September, 2015

on Sep 28, 2015

By Rebecca Stewart To date Bacardi has planted around 50,000 trees throughout the US as part of its ‘Good Spirited’ initiative which aims to help beautify local neighbourhoods. Speaking exclusively to The Drum, Mauricio Vergara said the drinks giant wants to set “a sustainability standard for others in the spirits industry to follow,” with the campaign. The ambitious project has been ongoing for just over a year with help from Million Trees Miami and American Forests. From the most recent planting event, in which Bacardi employees rolled up their sleeves to help seed 20 trees in South Florida, to every day changes such as Read full story › Source: The Drum...

on Sep 28, 2015

By John McCarthy US media giant Comcast has agreed to buy a 51 per cent stake in Osaka-based Universal Studios Japan. The $1.5bn investment extends Comcast’s ownership of the Universal Studios entities – with it also a shareholder in the US-based Universal Studios and theme parks via its NBC Universal unit. The tourist attraction competes with Tokyo Disneyland and has failed to gain market momentum since its launch in 2001. However, numbers have picked up again following the opening of new attractions such as Wizarding World of Harry Potter July 2014. Brian Roberts, chief executive of Comcast, announced to reporters in Osaka: “We see Comcast and NBCUniversal Read full story › Source: The Drum...

on Sep 28, 2015

By Jean-Baptiste Goux The advertising industry has suffered from something of an existential crisis of late, with the question of how, and by whom, ads are viewed coming under greater scrutiny. Sir Martin Sorrell used his keynote at the advertising technology conference Dmexco to call out the lack of visibility over the viewability of online ads and the CEO of PageFair, a company at the heart of the ad blocking debate, called for consumer interests to be the primary focus of advertising. In addition the creator of a prominent ad blocker app removed it from the market due to fears it was too damaging Read full story › Source: Marketing Week...

on Sep 28, 2015

By Naomi Taylor New research conducted by marketing agency and brand blueprinting consultancy Unrival is set to reveal which clients offer the worst payment terms and also which clients fail to even meet their own payment terms at a forthcoming Drum Network event in London. Bristol-based Unrival has completed a study of the top 1,000 UK companies who don’t pay their bills on time. Sustainable and consistent cashflow is the lifeblood of every thriving agency and clients who do not pay on time remains one of the biggest challenges for agency owners and management teams looking ti run a solid business. The study focuses Read full story › Source: The Drum...

on Sep 28, 2015

By John McCarthy Tesco’s sale of data arm Dunnhumby is in doubt with the supermarket reportedly struggling to come to terms with WPP. With Tesco looking to offload the firm behind its globally envied Clubcard scheme, a number of buyers expressed interest in the company. Earlier this year, WPP forged ahead as the most likely buyer, however the deal has stalled in recent weeks, city sources told the Sunday Times. WPP has raised concerns with Tesco’s contract with Dunnhumby which is in place until 2020. Furthermore, the unit’s US growth potential has been called into question following it breaking its partnership with Kroger Read full story › Source: The Drum...