By Rebecca Stewart Welcome to The Drum Creative Showcase, sponsored by Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature in our printed edition of The Drum and our ‘Ad of the Week’. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured online. To submit work for future publication contact Gillian West. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative. Read full story › Source: The Drum...
Read MoreStringer, who previously worked as a partner at Bartle Bogle Hegarty, is planning to take a short career break before planning his next move. He commented: “I’m incredibly proud of all we have achieved in marketing comms at News UK over the past 3 years. It has definitely been a career highlight and the creative recognition we and our agencies have earned has been matched by strong business results. I wish News UK every success in its next chapter and leave behind some properly talented people and great friends.” Stringer returned to News UK as director of marketing communications in 2012, having Read full story › Source: The Drum...
Read MoreBy Seb Joseph Aldi is moving into online retail next year as it looks to build on its record annual sales in 2014. The no-frills supermarket will start selling wine by the case before peddling non-food special offers in the spring. Shoppers will either have their orders delivered to their homes or to third party locations for collection. It’s the latest indicator of Aldi’s growth and confidence in its popularity, having enjoyed a rise in footfall from cash-stripped middle class shoppers over the last 18 months. Aldi’s star has risen as the big four supermarkets have seen sales plunge, though ecommerce – due to the Read full story › Source: The Drum...
Read MoreBy John McCarthy BBC London 94.9 has announced its intention to rebrand as BBC Radio London, marking a return of the station’s retro name. The rebrand will switchover 6 October, to coincide with the original launch of the brand in 1970. A commemorative day of broadcasts, looking back on the station’s heritage will take place in the BT Tower which also celebrates its 50th anniversary that the same week. Presenters Penny Smith and Paul Ross will chat with original hosts such as Robbie Vincent, discussing how the phone-in has changed with the digital revolution. Tony Blackburn, who links the two eras of BBC Radio London Read full story › Source: The Drum...
Read MoreBy Ronan Shields Facebook has kicked off Ad Week New York with the announcement of new advertising tools that let brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric, plus enhanced brand awareness tools. The social network is keen to highlight how its video ad formats are complementary to TV campaigns, and is this week introducing TRPs which it claims will help advertisers assess how well their Facebook video ads perform in conjunction with their TV ad slots using a like-for-like metric. This means that marketers can plan a campaign across TV and Facebook with a total Read full story › Source: The Drum...
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