Posts made in September, 2015

on Sep 28, 2015

By Adam Flomenbaum Hillary Clinton’s pantsuits and Bernie Sanders’s wild hair are only mildly exciting in two dimensions, which is partly why CNN and NextVR have teamed to broadcast the upcoming Democratic presidential debate in virtual reality. CNN worked with NextVR to film the second Republican debate in VR, but it was only available to viewers later on demand. The October 13 debate, however, will mark the first-ever live stream of a news event in VR. “CNN broke the mold 35 years ago, using that era’s new technology – cable – to bring you the news in a format that at the time Read full story › Source: The Drum...

on Sep 28, 2015

By Seb Joseph The lukewarm reception from critics and fans to this year’s Apple Watch and Apple Music has not been enough to dent its cool factor. Buzz around its Apple TV service and upcoming products like the iPhone 6S was enough to secure its place at the top of the annual survey. However, rivals for the CoolBrands crown are emerging. Netflix and Instagram, which both broke into the top 20 list year, continued to rise up the rankings, moving from tenth to fifth and fourteenth to seventh respectively. It’s reflective of a strong 12 months for both digital brands, with Netflix continuing to Read full story › Source: The Drum...

on Sep 27, 2015

By Natan Edelsburg AMC has had a huge summer with the launch of their new show, Fear The Walking Dead the prequel and sister show to The Walking Dead made cable TV history. The 90 minute premiere had “10.1 million live/same day viewers” and became “the #1 series premiere in cable television history for total viewers and all key demos.” The penultimate epsiode will air tonight at 9pm ET/PT. AMC no doubt launched this second Dead show because of the huge fan base that The Walking Dead has accumulated. On Facebook alone the show has over 32 million followers. Read full story › Source: The Drum...

on Sep 27, 2015

By Leonie Roderick Apple has retained its position as the UK’s coolest brand and tops the annual CoolBrands list for a fourth year running, carrying on its momentum after introducing a new Apple TV device and iPhone 6S earlier this month. But new challengers are steadily emerging. Netflix and Instagram, both of which first made it into the top 20 last year, continue to move upwards. Netflix has climbed from 10th to fifth place while the latter rose from 14th to seventh. Twitter doesn’t make the cut. Despite a better economic environment, luxury brands have generally lost out, with Dom Perignon, Rolex and Read full story › Source: Marketing Week...

on Sep 27, 2015

By Staff Writer With Advertising Week New York set to kick off, The Drum’s editor Stephen Lepitak and editor at large, Dave Birss sneaked into the Times Centre to preview the week in 360 degrees. The pair discussed some of the highlights ahead for Advertising Week, including Plan it Day on Thursday and Learning from the Curmudgeons on Monday while filming a 360 degree video allowed viewers to look around. The video was filmed as the final licks of paint were literally being added ahead of the beginning of the annual festival on Monday 27 September. Take a look around the venue and listen to the Read full story › Source: The Drum...