Posts made in September, 2015

on Sep 27, 2015

By John McCarthy The Ad Council has enlisted Major League Baseball veterans Eric Byrnes, Mark DeRosa and Al Leiter to encourage dads to take a more active role in the lives of their children. Partnering with the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council reminds fathers it is easier than ever to keep in touch with their kids with the use of digital comms. The PSA aired earlier this week during weekday show MLB Central to promote a nationwide commitment to fatherhood, culminating in a pledge which can be signed here. Lisa Sherman, president and chief executive of the Ad Council, said: Read full story › Source: The Drum...

on Sep 27, 2015

By John McCarthy Official tourism board Visit Somerset has claimed that Weston-super-Mare attraction Dismaland could inject as much as £20m into the local economy. A statement released to coincide with the final day of Dismaland, claimed that local businesses saw a 20 per cent boom. Additionally, during the attraction’s month in operation, hotel bookings were up by 50 per cent and rail bookings doubled. John Turner, chief executive of Visit Somerset, said: “We have been working closely with many of our members including the Weston Hoteliers & Restaurant association and major attractions in Weston super Mare and beyond in measuring the effect of Read full story › Source: The Drum...

on Sep 27, 2015

By John McCarthy Facebook has made it easier for users to share to Notes on the social network with an update to the long-forgotten feature. With the update, Facebook becomes more of a blogging platform with users capable of adding specialised cover photos to their texts. The major overhaul of the Notes feature also enables writers to caption and resize photos and format text into headers, quotes or bullets. Isaac Salier-Hellendag, user interface engineer, said: “Facebook has always been a place to share your thoughts with friends, and notes are a meaningful way for people to do that.” The feature is available on web and desktop. Read full story › Source: The Drum...

on Sep 27, 2015

By John McCarthy Vinyl made up a third of all physical music sales in the first half 2015 in the US. Notably, vinyl sales generated more revenue for artists than free versions of Spotify, YouTube and Vevo combined, according to research from the Recording Industry Association of America (RIAA). Where vinyl sales raised $222m, ad-supported music services only contributed $163m. The resurgent analogue format saw sales rise by 52 per cent, providing the only growth in physical media as CD sales continue to shrink to two thirds of the market. On the whole however, revenues from music streaming services surpassed $1bn for the first time, growing Read full story › Source: The Drum...

on Sep 27, 2015

By John McCarthy Mark Zuckerberg has lauded the importance of global connectivity to the internet in a keynote speech to the UN on Saturday. Pushing the mantra of his Internet.org body at the 70th annual UN General Assembly session, Zuckerberg told guests including Angela Merkal and UN sec-gen Ban Ki-moon that “more than four billion people don’t have a voice online”. He said: “Connecting the world is one of the fundamental challenges of our generation. “When communities are connected, we can lift them out of poverty, we can and must do more.” Furthermore, Zuckerberg also pledged to provide web access across refugee camps. He shared his message Read full story › Source: The Drum...