Posts made in September, 2015

on Sep 27, 2015

By John McCarthy Lord Browne, the former BP chief executive, who was in charge when a Texas refinery exploded killing 15 people in 2005, has offered up his opinion of Volkswagen’s PR crisis. In his new book Connect, Browne alleges that public trust is vital when recovering from disasters such as VW’s emissions scandal. He said: “VW could have a faster recovery than somebody else. “If you trust someone you are more likely to forgive them when they do something wrong. The same applies to companies.” Browne conclude: “VW’s reputation for affordable quality will stand it in good stead, so will the speed with which it Read full story › Source: The Drum...

on Sep 27, 2015

By Adam Flomenbaum Looking at social sources like Facebook, Twitter, Reddit, and Tumblr, Adobe Digital Index, using Adobe Social, found that Fox’s Scream Queens is the most anticipated fall TV show. In its premiere, Scream Queens drew a 1.7 ratings – leading a few outlets to call out how hard it is to actually convert social buzz into ratings. But this was the live+same day rating, and the show’s audience skews much younger – it almost certain that the show’s ratings will fair much better when multiplatform and VOD viewing is included. Adobe Digital Index also looked at how niche broadcast Read full story › Source: The Drum...

on Sep 26, 2015

By Samuel Joy This presentation covers: Multi-device, multi-channel – exploring the increasingly complex world of data in 2015 Surviving the big data avalanche – with access to more data than ever before, how do you draw out KPIs and identify what really matters for your business? What do the latest developments in technology mean for customer journey tracking – from IOT to wearables? How you can get the most out of Big Data for your business? Bio Kenneth Cukier is the Data Editor of The Economist. Kenn is the co-author of ‘Big Data: A Revolution That Will Transform How We Live, Work, and Think’. It is the first systematic Read full story › Source: Marketing Week...

on Sep 26, 2015

By Samuel Joy This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen Science, Cancer Research UK Amy Garcia is the senior marketing manager of Cancer Research UK’s trailblazing citizen science programme – a multi-award winning programme that crowdsources cancer research through gamification. Amy is contributing to the success of the initiative by leading the marketing strategy, including public and researcher engagement, digital community building, and product Read full story › Source: Marketing Week...

on Sep 26, 2015

By Samuel Joy This presentation covers: Is personalisation what customers really want? Toeing the line between creating tailored marketing and ‘cyber stalking’ Creating a tailored social media experience How to use data effectively to create a customised experience which drives engagement and retention Bio Tania Seif, Head of Social Marketing, Gala Coral Group Tania is the Head of Social Marketing at Coral. Part of the Gala Coral Group brands; Coral is one of the UK’s largest bookmaking and gaming brands. The company have a high street presence of over 1,800 shops, as well as a burgeoning online and mobile proposition. Tania is responsible for setting the social marketing strategy for Coral, Read full story › Source: Marketing Week...