By Samuel Joy This presentation covers: Find out why intent data is your most valuable data Discover how to reach and engage new customers Get the inside story on how Gymshark used data to reach its target audience and increase ROI Adam Berke is the CMO & President of Adroll Read full story › Source: Marketing Week...
Read MoreBy Samuel Joy This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a practical, strategic way: these are unique ingredients of the “intelligent excitement” Bianca brings to every project. A BCom in Marketing and Business Management, Bianca has honed her skills over 13 years of senior level engagement in direct marketing. She has worked with clients including Readers Digest and AXA, and is currently leading Amaze One’s Read full story › Source: Marketing Week...
Read MoreBy Staff Writer BBC bosses are reported to be concerned that Top Gear’s lucrative international popularity could be harmed because new host Chris Evans is not familiar to overseas viewers. Under the steering of Jeremy Clarkson, Richard Hammond and James May, Top Gear became a global hit amassing 350 million viewers in 214 territories. As a result, the motoring show is said to be worth £50m a year to the corporation’s commercial arm BBC Worldwide. But according to claims reported in today’s Sun newspaper, there are worries new host Evans will not have the same appeal because he is “unknown overseas”. The tabloid quotes a source as Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Beleaguered BlackBerry has announced that its new smartphone will run on the Android operating system in its latest attempt to turn around its fortunes. The new phone, dubbed Priv, will also feature an 18-megapixel camera to combat complaints over the quality of the company’s phone cameras. The move away from BlackBerry’s own operating system represents a significant shift for a company that had seemed to be focusing energy into its software division after falling behind to the likes of Apple and Samsung in the hardware stakes. BlackBerry reported a loss for the three months to 29 August of $84m (£55m), significantly worse Read full story › Source: The Drum...
Read MoreBy Cameron Clarke Scotsman staff will ballot over strike action after a third of production staff were told they face redundancy. Publisher Johnston Press intends to cut 12 of the 32 production staff that produce the Scotsman, Scotland on Sunday, the Edinburgh Evening News, a number of magazines and two weekly newspapers. Media Guardian reports that as staff were given news of the cuts they received an email asking them to attend a party to “celebrate” the relaunch of the Scotsman print and digital editions, announced yesterday. Kayt Turner, the mother of the National Union of Journalists’ chapel at the publisher of the Scotsman and Read full story › Source: The Drum...
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