By Direct Marketing News Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix. Read full story › Source: DM News...
Read MoreBy John McCarthy Volkswagen has enlisted Matthias Mueller as its new chief executive as it looks to rebuild its reputation following the emissions scandal. Mueller, previously CEO of VW-owned Porsche, steps up to the task after the resignation of Martin Winterkorn, stating that VW can emerge stronger in spite of the crisis. Since being caught rigging the emissions of at least 11 million of its diesel-fuelled cars by the US Environmental Protection Agency (EPA), a third of the German-company’s market value has been wiped out. In a statement, Mueller said: “My most urgent task is to win back trust for the Volkswagen Group – Read full story › Source: The Drum...
Read MoreTiming, as the old comedians’ mantra goes, is everything. Well, Katie Hopkins is nothing if not the mistress of self-promotional timing in pursuit of living up to her self-confessed boast of being ‘the biggest bitch in Britain’. The ink was hardly dry on her new contract with Mail Online after quitting (or being fired) from her column on the Sun than the compulsive or cynical (take your pick, or maybe she’s both) controversialist than she pulled off the considerable feat of wrong-footing, upstaging and embarrassing Nigel Farage. Booked to appear at a fringe event at the UKIP party conference Read full story › Source: The Drum...
Read MoreBy John McCarthy The National Football League (NFL) has partnered with video game streaming company Twitch to air clips of American football game Madden NFL to provide additional content to the cross-section of sports fans and gamers. Airing weekly, NFL and Twitch will share live content from EA Sports video game Madden 16, presenting news, tips and plays of the week. Bringing legitimate NFL coverage and the official video game together, EA Sports Madden NFL LIVE will be hosted by NFL host Adam Rank, former Pro Bowl running back Maurice Jones-Drew and Twitch broadcaster Scot Cole. Jones-Drew said: “This series will cater to the cross Read full story › Source: The Drum...
Read MoreBy Guy Phillipson As New York embraces its annual love-fest of advertising with The MIXX; The IAB Global Summit gets down to some serious business. Almost 21 years ago, on 27 October 1994 to be precise, the first banner went live on hotwired.comfor AT&T. You know the one – “Have you ever clicked your mouse right here?” According to its creator, Joe McCambley, 44 per cent of those who saw it clicked on it – for over four months. That’s onehelluva CTR! From this now legendary event, a new media industry was born and about a year later the Interactive Advertising Bureau (IAB) was founded Read full story › Source: The Drum...
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