Posts made in September, 2015

on Sep 25, 2015

By Michael Feeley Protégé International has appointed Rooster PR to create trade and consumer campaigns to advertise its Wild Geese collection of premium Irish spirits. The spirits, which are owned by Avalon Group Inc., includes a selection of Irish whiskeys, two rums and the recently launched Wild Geese Irish Honey Liqueur, Untamed Irish Vodka and The Exiles Irish Gin. André Levy, Protégé international chairman, commented: “Our range of premium spirits are steeped in Irish heritage and have consistently won awards for their taste, including being voted ‘3 Times Best Irish Whiskey’ and ‘Best Gold Rum in The World’ at the World Rum Awards 2015. Read full story › Source: The Drum...

on Sep 25, 2015

By Michael Feeley Creative, digital and social agency Impero has hired three key members of staff on the back of their recent win of Beefeater Gin’s social and digital account. Alexandra Trevor has joined as client partner from the agency’s client, Pernod Ricard, to manage key accounts. Her experience in digital marketing spans both client-side and agency-based roles. Trevor’s agency career began with McCann/MRM in Sydney and New York. She also worked at AKQA New York, where she managed the global digital Smirnoff account, before moving to The Barbarian Group to work on major digital projects. Latterly, she led Jacob’s Creek digital projects in Read full story › Source: The Drum...

on Sep 25, 2015

By Minda Smiley Saturday Night Live star Kate McKinnon has had it with filling out online shopping forms in MasterCard’s latest video promoting its digital wallet service. In the cheeky ad called ‘Less Typing, More Dancing,’ McKinnon states that she doesn’t have time to fill out her address every time she wants to purchase something. “I need to be buying a dress,” she says. She then uses MasterPass to buy a stunning red ball gown that she wears while dancing with a hunky Spanish man. The campaign debuted this week and was created by McCann XBC, the agency’s dedicated MasterCard hub. Read full story › Source: The Drum...

on Sep 25, 2015

By Tony Connelly Jon Snow has spoken out against the news of a possible privatisation of Channel 4, warning that a sell-off could threaten the trust viewers have in it and argued “if it ain’t broke, then why fix it?” The Channel 4 News presenter launched his passionate defence of the broadcaster a day after leaked documents revealed that the government was looking to sell the state-owned, commercially funded broadcaster for around £1bn. Speaking to The Guardian, Snow, the channel’s longest serving and most loved journalist, said there was a demand for Channel 4’s unique approach to its news coverage which has instilled Read full story › Source: The Drum...

on Sep 25, 2015

By Tony Connelly Jon Snow has spoken out against the news of a possible privatisation of Channel 4, warning that a sell-off could threaten the trust viewers have in it and argued “if it ain’t broke, then why fix it?” The Channel 4 News presenter launched his passionate defence of the broadcaster a day after leaked documents revealed that the government was looking to sell the state-owned, commercially funded broadcaster for around £1bn. Speaking to The Guardian, Snow, the channel’s longest serving and most loved journalist, said there was a demand for Channel 4’s unique approach to its news coverage which has instilled Read full story › Source: The Drum...