Posts made in September, 2015

on Sep 25, 2015

By John McCarthy Netflix has commissioned Endemol UK production unit House of Tomorrow to shoot 12 new epsodes of critically acclaimed show Black Mirror. House of Tomorrow founders Charlie Brooker and Annabel Jones, who executive produced the first seven episodes of Black Mirror for Channel 4, will continue to produce in addition to serving as show runners. On Black Mirror being snapped up by Netflix after airing two seasons on Channel 4, Brooker said: “It’s all very exciting – a whole new bunch of Black Mirror episodes on the most fitting platform imaginable. “Netflix connects us with a global audience so that we can create bigger, Read full story › Source: The Drum...

on Sep 25, 2015

By Tony Walford There’s been a lot of talk these past few days about ad blockers, those clever little apps and web browser widgets that stop you getting bugged by advertising. No wonder – when Apple, one of the most-watched and most-followed tech companies in the world, does something (in this case, allowing ad blockers on its mobile operating system iOS), people tend to sit up and take notice. We’ll come to the thinking behind Apple’s move shortly, but let’s look first at the consequences of ad blocking. A lot of people have installed ad blockers on their computers – it means that machines Read full story › Source: The Drum...

on Sep 25, 2015

By Leonie Roderick 1. TV ads turn 60 It was 60 years ago this week that TV advertising made its debut with a spot for Gibbs SR toothpaste. The medium has come a long way since then but undoubtedly faces more challenges than ever from newer formats like digital, social media and mobile. Nevertheless Marketing Week columnist Mark Ritson thinks the challenge has been overblown, saying TV remains the most effective medium for mass reach. And the IPA gave us its rundown of the top 10 most effective TV campaigns. Tesco’s “Every Little Helps”, BT’s “It’s good to call” and Foster’s Read full story › Source: Marketing Week...

on Sep 25, 2015

By Seb Joseph Words by Natalie Mortimer and Seb Joseph The world’s two biggest beer makers are brewing a mega deal that would need to resolve a clash in marketing cultures if brands like Budweiser and Peroni are to win over drinkers who have a wider repertoire than ever before. Dubbed ‘Megabrewer’ by the beer industry, AB InBev began talks to acquire SABMiller for $122bn earlier this month. A consolidated “megabrewer” would have the marketing and distribution might to be more aggressive in its product promotion in mature markets and equally aggressive in opening newer markets. But the deal wouldn’t come without its casualties. AB InBev’s Read full story › Source: The Drum...

on Sep 25, 2015

By Tony Connelly The Scotsman’s print and digital platforms are to undergo an ambitious revamp as the publisher announces an editorial shift that will see a greater national focus in its newspaper. The Johnston Press owned title will introduce a redesign of its daily title on Tuesday 29 September that will include changes to its masthead and less UK news, instead concentrating on Scottish content and wider stories outside the UK. On the same day The Scotsman will also launch its new app and website which it promises will be “fully responsive”, meaning it will now be capable of adapting to desktop, tablet and smartphone. Read full story › Source: The Drum...