Posts made in September, 2015

on Sep 25, 2015

By Natalie Mortimer England Rugby has launched a new campaign to back the Rugby World Cup as it looks to piggy back on the buzz around the tournament and entice 16-24 year olds to take part in the game. Rolling out from today (25 September), the ‘We Call it Rugby’ campaign, created in partnership with Vice Media, aims to bring new people into the sport and plug the “leakage” experienced when people leave school or university and fail to re-join a rugby club. A series of documentaries forms the crux of the push and shows people from all different kinds of backgrounds who play the Read full story › Source: The Drum...

on Sep 25, 2015

By John McCarthy Oculus VR has partnered with 20th Century Fox to adapt over 100 of the studio’s movies for the virtual reality technology. Acknowledging the rising importance of the medium – in partnership with the Facebook-owned Oculus – Fox will convert the likes of ‘Alien,’ ‘Birdman,’ ‘Kingsman: The Secret Service,’ ‘Taken,’ ‘The Maze Runner,’ ‘Die Hard,’ ‘Cast Away,’ ‘X-Men: Days of Future Past’ into VR. Mike Dunn, president of Twentieth Century Fox Home Entertainment, said: “VR cinema is a new way of presenting our movies, and has the opportunity to bring in mass market consumers to virtual reality. “With Oculus Video, we are leveraging the Read full story › Source: The Drum...

on Sep 25, 2015

By John McCarthy TalkTalk has taken a swipe at broadband rivals with a new digital campaign featuring the voice talent of Matt Berry. The campaign, which will be promoted with digital display, social and video advertising boasts TalkTalk’s position in offering unlimited broadband as standard on all broadband packages in a video created by Stoke and Dagger. The ad directs viewers to a dedicated broadband usage calculator, created by Art Science, where users can see how much data their household gets through in a typical month. Tristia Harrison, TalkTalk managing director for consumer, said: “We are proud to be the only provider to offer 100 per Read full story › Source: The Drum...

on Sep 25, 2015

By Rebecca Stewart Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Marmite has stolen the top spot with it’s #CantGoWrong campaign which plays on the brand’s ‘Love it or Hate it’ strapline. At number two is Ladbrokes, thanks to a Vine of rugby player Austin Healy attempting a springboard dive as part of the bookmaker’s ‘Who’s Got the Balls’ competition. The video clocked up a weekly loop increase of 62 per cent for the brand. And a colourful clip promoting Read full story › Source: The Drum...

on Sep 25, 2015

By Sarah Vizard The project is the brainchild of film director Richard Curtis. The film is being premiered in New York this evening (25 September) before being shown in 30 countries around the world through a deal with global cinema advertising association Sawa, which is offering free time for the ad. The spot dramatises the moment 193 world leaders sign the deal to ratify the 17 ‘global goals’. Created by Sir John Hegarty who worked with BBH and Aardman the twist is that each country is represented by an animal – for example the UK is a lion. Speaking in Cannes at the festival earlier Read full story › Source: Marketing Week...