Posts made in September, 2015

on Sep 25, 2015

By Ronan Shields Freemantle, an outfit renown for flagship programming such as Britain’s Got Talent, is experimenting with live show formats for its more low-fi, web-based production Football Republic, via its Shotglass Media unit, as it seeks to rival broadcast media for brand spend around Europe’s top footballing events. Shotglass Media – Freemantle UK’s digital label – launched earlier this year, and produces a series of football-themed shows such as FullTimeDEVILS, Blue Moon Rising and the Football republic, among others, all of which are hosted on video sharing sites like YouTube. The content of such shows has been deliberately constructed to contrast with the tone Read full story › Source: The Drum...

on Sep 25, 2015

By Naomi Taylor The Drum Network’s new business bites series, aims to divulge bite sized pieces of wisdom for agencies in gaining new business. New business is always at the top of the agenda for most of the 30,000 agencies in the UK, but is there enough new business for all of them? New Business Bites is here for small to medium sized agencies to gain some tips in winning new clients and building their pipeline. Bites are provided by new business connoisseurs each week. Katy Howell, CEO of Immediate Future, the social media consultancy agency in London, discusses how social provides a Read full story › Source: The Drum...

on Sep 25, 2015

By Tony Connelly Zoe Harris, group marketing director at Trinity Mirror Group, said the newspaper has “had enough of people questioning our intelligence” and has decided to take a unique and “reactive” approach to defending itself. The ad campaign will roll-out during ITV’s XFactor this Saturday and will see the Daily Mirror editorial team read aloud insulting tweets, similar to the ‘mean tweet’ segments on the Jimmy Kimmel Live show, which has celebrities read aloud insulting tweets directed at them from the public. Trinity Mirror hopes the provocative social campaign will prove popular given how successful the idea has become thanks to Jimmy Kimmel, while Read full story › Source: The Drum...

on Sep 25, 2015

By John McCarthy The new video product (Video App Card) looks to help app producers promote their wares on the social network by giving viewers a preview of it in action. The social network believes this feature will help drive higher installation volumes among users on mobile. Twitter research says that 82 per cent of its users engage with video on site – this figure surges to 90 per cent on mobile, the primary market for the app install ads. Notably, the videos will feature a call to action, meaning users can be redirected to the install page in a single click. Lorenzo Rossi, performance marketing Read full story › Source: The Drum...

on Sep 25, 2015

By Natalie Mortimer Local We Are Pi Paddy Power has appointed WE ARE Pi as its new “brand mischief” agency in a partnership that will see the betting giant continue its controversial advertising approach with a Cecil the lion Rugby World Cup ad. Amsterdam-based WE ARE Pi were appointed to the position following a competitive pitch handled by the AAR. The agency will push forth Paddy Power’s marketing strategy with its first ad campaign titled “Big Game Hunter”. AnalogFolk AnalogFolk has been awarded a digital task by Plymouth Gin, the brand owned by Pernod Ricard’s Chivas Brothers. The agency has been tasked with developing a new digital strategy Read full story › Source: The Drum...