By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. General Electric General Electric has promoted director of global brand marketing Linda Boff to the top role of chief marketing officer. In addition to her current brand marketing responsibilities, Boff, will lead the company’s digital industrial marketing strategy. Getty Images Getty Images has announced former Yahoo senior vice president of EMEA, Dawn Airey as its new chief executive as Jonathan Klein moves to become chairman of the global photography business he co-founded. Airey left Yahoo after two Read full story › Source: The Drum...
Read MoreBy Ronan Shields In just under a year since defecting from Amazon to Yahoo, Lisa Utzschneider was recently promoted from VP of sales to CRO, and now ranks as one of the chief lieutenants of chief executive Marissa Mayer. This involves putting into place its much feted MaVeNS (mobile, video, and native) revenue strategy. She takes up the reins at a crucial stage of transition for not just Yahoo, but every web-based media owner, as audiences’ media consumption fragments. With over 43 million visitors to its media properties on a daily basis, Yahoo is one of the biggest media owners in Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Veteran advertising journalist Stuart Elliot has a pet hate – product placement – and boy does he want you to know about it. Here, in the first of a new video series focusing on some the pet peeves by the more established industry personalities, Elliot gives the industry both barrels for their heavy handed approach to pushing products in front of TV audience’s faces. In this exclusive video, Elliot grumbles about the role of product placement which “sells stuff” and moans about the growing use of the megabucks deals on television and online videos (a bit like the one he Read full story › Source: The Drum...
Read MoreBy Lewis Blackwell Any doubts about the quality and depth of Bournemouth’s creative and digital talent should have disappeared on 2 March 2014 – that’s when Gravity topped the Oscars. The effects-laden movie was not only a triumph for its stars Sandra Bullock and George Clooney, and director Alfonso Cuarón, but also for around 60 alumni of Bournemouth University’s National Centre for Computer Animation who worked on the production through London-based digital effects house Framestore. Not that this was the NCCA’s first taste of Hollywood glory – its graduates previously contributed to James Cameron’s blockbuster Avatar and have numerous other production credits. But it always Read full story › Source: The Drum...
Read MoreBy Henry Stuart Facebook has announced that it will begin rolling out 360-degree videos; this is BIG news, and something we’ve been waiting for for a while in the industry. With the social network’s acquisition of Oculus in 2014 it’s a natural first step for the platform in the move towards making VR a social medium. 360-degree video on Facebook is going to start on desktop and Android with iOS support to follow at a later date, this means it’s arguably a better distribution platform currently than Google’s YouTube 360 which is restricted to Chrome Browsers, Android and minimal support on iOS. 360 video is Read full story › Source: The Drum...
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