Lloyds Bank hands ad brief to Adam&Eve/DDB, ending its 13-year link to Rainey Kelly Campbell Roalfe/Y&R

on Sep 25, 2015

By Seb Joseph A Lloyds Bank spokeswoman confirmed the appointment to The Drum. The hire builds on the close relationship that has been brewing between the two since the agency created the ad campaign for the bank’s 250th anniversary earlier this year. Adam&Eve/DDB has been working with the Lloyds Banking Group since 2011 when it won the Halifax ad account, which it will continue to run alongside its additional responsibilities. It ends Rainey Kelly Campbell Roalfe/Y&R relationship with the banking brand though the creative shop will continue to produce ads for the Bank of Scotland brand. Read full story › Source: The Drum...

British road signs redesigned for 50th anniversary exhibition

on Sep 25, 2015

By Natalie Mortimer The free installation includes new and original signs, archive material curated by Made North and newly commissioned signs designed by Peter Blake, Julian Opie, Kenneth Grange and original designer Jock Kinneir’s son Ross; as well as a special one-off sign created by Margaret Calvert. More than forty designers have added their own creative flair to the signs on display at the Design Museum, which were originally created in 1965, with more of the newly designed anniversary signs dotted at venues across London. The Calvert and Kinneir signs were originally created to standardise the British road network and spawned two new Read full story › Source: The Drum...

How the rise of ‘posh’ burgers threatens fast food

on Sep 25, 2015

By Jonathan Bacon The news this month that hamburger chain Byron is speeding its expansion could herald an era of dominance for the ‘posh’ burger. The company aims to open 15 new restaurants a year, founder Tom Byng told the Telegraph, up 50% from the figure of 10 a year reported just six months ago. But despite the growth of such premium outlets, for the world’s biggest fast food company, McDonald’s, the UK is one of the few countries to have bucked a global downward trend, delivering 37 consecutive quarters of sales growth to date. Global sales, which have been on the slide at Read full story › Source: Marketing Week...