Posts made in September, 2015

on Sep 25, 2015

By Sarah Vizard Nike’s ecommerce revenue was up 46% in its first quarter, with the firm crediting strong conversion and increased traffic, particularly on mobile. Nike’s CEO Mark Parker, speaking on a call yesterday (24 September), said the secret to the brand’s success is the creation of a digital ecosystem that engages with consumers as well as selling to them. “Our digital ecosystem delivers a connected growing community, personal real-time engagement and easier access to they product they love head to toe. We stand alone because we connect all three to give the most holistic premium experience to the consumer. And when we serve Read full story › Source: Marketing Week...

on Sep 25, 2015

By Helen Bellringer Over the past five decades, James Bond has been thrilling audiences across the globe. The last 23 films feature stirring soundtracks with accompanying hit songs, that either subtly, or obviously reference 007’s famous theme; and the 24th film, Spectre, won’t be shaking things up. The films have a deeply ingrained sonic identity; the instantly recognisable music is intrinsically linked to the James Bond character – when you see Bond, you hear his theme. When you hear his theme, you think of Bond, and it’s more than likely he’s about to stealthily waltz into a room. Your parents and your children can Read full story › Source: The Drum...

on Sep 25, 2015

By John Glenday Increasingly sophisticated people smuggling gangs are taking to social media to offer economic migrants safe passage and fake Syrian passports to access Europe, according to reports in The Telegraph. The going rate for a forged Syrian passport is currently set at up to £1,300 as a roaring black market trade takes off courtesy of the ongoing chaos in Syria itself. This has seen genuine blank documents looted from government offices along with the machines used to print them. As such all that is required is a photograph of the migrant to produce a forgery that is indistinguishable from the real deal. One of Read full story › Source: The Drum...

on Sep 25, 2015

By Secret Marketer In my business, people look to me to turn a page of acronyms and technical claptrap into something that someone might read and, God forbid, take some action on as a result. I was therefore intrigued to come across an article in the Financial Times (‘You have one message – it’s over’) stating that both JPMorgan and Coca-Cola had scrapped voicemail as, quite simply, their employees were not using it any more. I find this quite amazing. In this day and age, the ability to communicate with colleagues at a time that works for you is critical. One of the beauties of Read full story › Source: Marketing Week...

on Sep 25, 2015

By John Glenday Facebook has apologised to its 1.5bn user base after the site was abruptly taken offline at 17:30 yesterday evening after ‘something went wrong’ with the companies servers. The technical hitch left millions disappointed as they attempted to log-in only to be presented by a grey screen of death and a meek ‘sorry’ message from Facebook’s engineers as they scrabbled to ascertain what had gone wrong. A short message read: “”Sorry, something went wrong. We’re working on it and we’ll get it fixed as soon as we can.” Fortunately for Facebook addicts the outage proved short lived with the site springing back to life Read full story › Source: The Drum...