By Tony Connelly The document is reveals proposals to raise £1bn for the Treasury through privatisation and follows months of speculation surrounding the future of the state-owned, commercially funded broadcaster. The clearly visible photograph of the leaked document was taken by Steve Back on Thursday and reads: “Work should proceed to examine the options of extracting greater public value from the Channel 4 corporation, focusing on privatisation options in particular.” Documents accidentally made public suggest Government is looking at privatising Channel 4 http://t.co/PczMIXfjLJ pic.twitter.com/JbtsbWh6BY — Sky News (@SkyNews) September 24, 2015 A senior civil servant within the Department Read full story › Source: The Drum...
Read MoreBy Seb Joseph The campaign launches next month, when people will be able to request a ‘Fish Supper’ fundraising kit to host their evening. While the ingredients won’t be provided, the pack offers recipe suggestions, party games, napkin origami tips and individual place cards with rescue stories printed on them. Regional press ads will focus on coastal titles and there’s also a radio partnership with Smooth Radio. The campaign, which has been created by Proximity London, also spans email direct marketing, social, a microsite and a video that depicts the initiative through the eyes of one family. Helen Walker, marketing manager at the RNLI said Read full story › Source: The Drum...
Read MoreBy John Glenday The sight of eager queues of consumers snaking around the block has marked the launch of Apple’s latest handset, the iPhone 6S and its bigger brother, the iPhone 6S Plus. Both gadgets went on worldwide release this morning at 08:00 to tech enthusiasts in the UK, US, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico and Singapore. At Apple’s flagship Covent Garden branch the expectant hordes were limited to just two phones each due to limited supplies although queues were notably thinner than in past years courtesy of a sensible ticketing system which enables punters to book a Read full story › Source: The Drum...
Read MoreBy John Glenday Fallen finance giant Royal Bank of Scotland is to rekindle its relationship with Scottish advertising agencies as part of a multi-million pound comeback bid. Agencies north of the border are being invited to pitch for a new campaign, the first such promotion for a number of years, for what is expected to be the biggest account of 2015. Reports in Daily Business suggest that four agencies have already been approached to tender for the work, including Leith and Union, who will be tasked with giving the firm a distinctively Scottish flavour. RBS currently employs London based M&C Saatchi for its UK wide campaigns Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart The Drum’s Recruitment Business Awards took place last night (24 September) at the Mercure Hotel in Manchester, to celebrate this year’s top advertising campaigns and recruitment agencies. Henderson Scott took home the Business Chairman’s Award as well as the gong for Recruitment Company of the Year. It was also a big night for Pink Squid, which was named Recruitment Advertising Agency of the year as well as scooping the Creative Grand Prix for its ‘Be The Force’ work for Jaguar. The digital agency was awarded across seven categories in total, including Best Art Direction. The Creative Chairman’s award went to Bigdog Read full story › Source: The Drum...
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