Posts made in September, 2015

on Sep 25, 2015

By Sarah Vizard A digital campaign named ‘Call it rugby’ and launching today (25 September), sees the RFU partner with VICE to create and promote five videos that aims to show the range of people from different backgrounds that play the sport. One video features Londoner Sammy Green who used rugby to turn his life around and then mentored Jake Smyth, who was also heading down the wrong path. Another shows identical twins India and Georgie Perris-Redding who are aiming to join the national women’s squad. Vice will promote the video as will the RFU on its digital and social channels, as well as across Read full story › Source: Marketing Week...

on Sep 24, 2015

By Direct Marketing News PunchTab will work on gauging customer interactions based on whether they’re engaging in-store or online. Read full story › Source: DM News...

on Sep 24, 2015

By Staff Writer Barclays The financial brand issued the challenge to help deliver 10,000 CV competions from 16-24 year olds. The winning brief promised to help graduates get a job for Christmas through the use of a ‘resume blitz’ and incentivise them to complete their resumes online by offering tickets to O2 Arena gigs and the Barclays Summer Festival. Teachers would be employed as ambassadors to promote the CV completions. The accompany social media drive would run for a six week period ahead of Christmas and aim to see 10,000 filled out and sent to as many employers as possible hiring ahead of the Read full story › Source: The Drum...

on Sep 24, 2015

By Minda Smiley Havas has announced that it is acquiring Paris-based digital communications firm Fullsix. While terms of the deal have not been disclosed, Ad Age has reported that Havas will likely pay $75m. It also reported that Havas has not made an acquisition this large in 15 years. Fullsix was founded by Marco Tinelli and brought in about $67m in revenue last year. It has over 600 employees in France, Portugal, the UK, Spain, the US and Italy. Yannick Bolloré, chief executive of Havas, said: “I am delighted to welcome all the Fullsix talents into the Havas family. We share common values and we Read full story › Source: The Drum...

on Sep 24, 2015

By John McCarthy Netflix has released research documenting how it measures when viewers become engrossed in its content. The streaming giant analysed its global streaming data with the benefit of having no commercial breaks or even episode schedules to break up consumption. The resulting data, gathered from Brazil, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, Norway, Sweden, UK and US between January and July 2015, helped creators decipher the exact episode viewers get hooked on a certain franchise. Analysing the consumption patterns of the first season of popular shows including Bates Motel, Better Call Saul, Breaking Bad, Daredevil, OITNB, House of Cards and more, Read full story › Source: The Drum...