By John McCarthy Outsmart, the new marketing body for the out of home industry has launched with chief executive Alan Brydon and chairman Mark Craze at the helm. The body, replacing the Outdoor Media Centre, looks to showcase the potential of OOH with a website featuring case studies, research and insight. Over the next 12 months, Outsmart will release research to aid agencies in their objective of unlocking value and effectiveness from the advertising medium. Alan Brydon, chief executive of Outsmart, said “This is a golden age for OOH and there has never been a better time for the advertising, media and creative industries to Read full story › Source: The Drum...
Read MoreBy Sarah Vizard It is now little under a week since the revelation that Volkswagen was fixing its car emissions first surfaced. In the past week we have seen Volkswagen admit the issue could affect up to 11 million cars globally, equating to millions of tonnes of emissions. Its CEO Martin Winterkorn has already fallen on his sword despite saying he had no knowledge of the elaborate rigging ruse. Others are almost certain to lose their jobs as the full scale of who knew what and how high up the scandal went become clear. Volkswagen is the world’s biggest car marque having overtaken Toyota earlier Read full story › Source: Marketing Week...
Read MoreBy Leonie Roderick The brand’s ‘#Changethenumbers’ campaign comes on the back of an international piece of research measured across five countries, which questioned over 5,000 participants. The results show that in the UK, 71% of people think men are more suited to being high-level scientists, much higher than the European average of 60%. Less than a third (31%) of people in the UK would picture a woman when asked to think of a scientist – also far lower than European average of 41%. In response to the research, the beauty brand is running a digital campaign aimed at driving conversations around the subject and challenging Read full story › Source: Marketing Week...
Read MoreBy Jonathan Bacon It is a dreary, overcast Monday morning in San Francisco, and a small group of journalists are being herded onto a bus for a whistlestop tour of three highly disruptive tech brands. The city is quickly overtaking Silicon Valley, the Californian region to its south, as the world’s premier technology hub and cloud computing group Salesforce (itself a native of San Francisco) has organised the outing as a prelude to its huge Dreamforce conference. For the media in attendance, the attraction of the tour is two-fold. Firstly, it holds the promise of exclusive insights into the technologies and trends that could Read full story › Source: Marketing Week...
Read MoreBy Tony Connelly H&M is looking to increase brand awareness throughout China with plans to open the majority of its new stores this year in region despite widespread concern over Asia’s volatile economy. The world’s second biggest clothing brand plans to open 240 new stores before the end of the year with the majority of them located in China. The Swedish clothing company has already launched 299 stores there this year and is showing no sign of trepidation in expanding in the region despite a third quarter slowdown in the market. The Chinese market’s recent troubles appear not to have impacted too much on the Read full story › Source: The Drum...
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