Posts made in September, 2015

on Sep 24, 2015

By Michael Moszynski Have you ever contemplated going out on your own? Many people think about setting up their own ad agency and leaving the big guys behind. The rewards both financially and emotionally are high if you succeed and even the journey can be fun- even if you don’t arrive at your destination. What is the worst that can happen? You might lose some money and work for someone else. But you will always know you tried. First the health warning: 8 out of 10 start-ups fail. But that should not stop you trying – after all, life is not Read full story › Source: The Drum...

on Sep 24, 2015

By Seb Joseph The Whiskey maker wants to protect its marketing from being forced to solely pay-to-play on social networks. As the likes of Facebook and Twitter purge unpaid ad distribution from their communities, Jack Daniel’s social media efforts are becoming more dependent on its own customer data, meaning it can better balance free and paid media to reach drinkers in their newsfeeds even if they’re not fans. It’s not as complicated as it sounds, though the gambit does require a massive database, which Jack Daniel’s has spent around 20 years building. That data is then uploaded directly into Facebook and Twitter’s ad platforms Read full story › Source: The Drum...

on Sep 24, 2015

By Minda Smiley ‘Game of Thrones’ actor Hafthór Júlíus Björnsson, who plays Gregor Clegane in the hit HBO show, stars in Caterpillar’s latest ad where he plays a game of tug-of-war against one of the brand’s bulldozing machines. The ad is the seventh installment of the company’s ‘#BuiltForIt Trial’ series which aims to increase brand awareness by showcasing the strength of its equipment. In the video, the ‘Game of Thrones’ actor portrays professional strongman Thor. He is faced with defeating the D-10 bulldozer in a game of tug-of-war as an entire Icelandic village watches and cheers him on. He is losing the battle while the machine Read full story › Source: The Drum...

on Sep 24, 2015

By Lucy Tesseras Toy brand Lego invited kids to create a ‘Kronkiwongi’ – which it defines as anything you can imagine – and share it on Facebook The role of user-generated content (UGC) is becoming more prominent as brands look for an authentic way of communicating with consumers, increasingly jaded by traditional pushy marketing. “Being able to show real experiences is very compelling,” says Rachel Hawkes, group head of social at travel business TUI, who believes UGC now “has a massive role to play”. Indeed, a recent study by content marketing agency Headstream finds that 66% of people would prefer ‘regular people’ Read full story › Source: Marketing Week...

on Sep 24, 2015

By John McCarthy New Zealand’s bold referendum to crowdsource a new national flag became all the more open after a campaign to include the popular ‘Red Peak’ flag proved a success. The initiative, the early stages of which was flooded with confounding MS Paint entries by trolls and Kiwi enthusiasts was whittled down to 40 potential designs by a panel of of cultural, art and design experts back in August. In November, four options were to be perused by the populace, however a campaign to have the Red Peak added proved a success sparking a U-turn from PM John Key. Key told Read full story › Source: The Drum...