Posts made in September, 2015

on Sep 24, 2015

By Minda Smiley Former professional rugby player Peter Ravailhe is joining Mother New York as CEO. He replaces co-founder and CEO of Mother New York Andrew Deitchman, who left the agency earlier this month. Previously, Ravailhe served as managing director and global brand leader at TBWAChiatDay LA, where he led accounts including Gatorade, AirBnB and Netflix. In his new role, he will be tasked with leading Mother New York’s client roster which includes Target, Diageo, and Anheuser-Busch InBev. Michael Wall, Mother global CEO, said: “It is with great excitement and enthusiasm that we announce Peter Ravailhe will be joining the Mother team. Peter has a wonderful blend Read full story › Source: The Drum...

on Sep 24, 2015

By Tony Connelly Debenhams responded with humour to a bizarre incident involving a protester glueing her bottom to one a store window display in Croydon. A partially clothed woman, wearing a sash reading ‘world’s grumpiest woman,’ glued herself to a Debenhams window in Croydon. Shouting through a microphone, she complained that “there’s nothing on telly”. So a crazy old lady glued her bum to debenhams in Croydon… I think the police were a bit confused. #Croydon #wtf pic.twitter.com/aTbMx0noAo — Alice Mellar (@AliceeCJ) September 24, 2015 While the protest did not appear to be directed at Debenhams, the Read full story › Source: The Drum...

on Sep 24, 2015

By John McCarthy To combat the publication’s four per cent print circulation slump, the Mail will feature the divisive columnist’s work from 1 November. Hopkinsm whose contract with the Sun expired before the move, was earlier this year likened to a Nazi by UN human rights chief Zeid Ra’ad Al Hussein for her infamous gunboats article comparing migrants to ‘cockroaches’ in the publication. Martin Clarke, publisher and editor-in-chief MailOnline, said: “At MailOnline we operate without fear or favour and this is something that Katie is known the world over for. “Katie’s column is a must read for people Read full story › Source: The Drum...

on Sep 24, 2015

By John McCarthy 2015, the year England hosts the Rugby World Cup. Amid a home tournament, a flagging Fifa and a general growing interest in the sport marketers and brands invested heavily attaching their name to the tournament. Kicking off at Twickenham, 20 teams will compete to snatch the top prize in international rugby. The Drum, looking to give mention to every marketing, media and advertising development of the tournament we can, have opened up a live feed. You can catch our coverage of the proceedings below. [View the story “Rugby World Cup 2015 marketing news hub ” on Storify] Alternatively, you can check out Read full story › Source: The Drum...

on Sep 24, 2015

By Chris Talago Future thinking is often a mug’s game: too easy to wave vaguely in the direction of what we all see coming; equally easy to be hoisted by the inaccuracies of the specific. Yet, understanding what’s coming is why a couple of hundred of the UK’s most progressive marketing minds will shortly attend Next Gen: Future Thinking, Results International’s conference where they’ll hear from media like Facebook and Vice and brands like Accenture and expanding international agencies like Cheil and Merkle. At Waggener Edstrom, it seems to us that agencies born of media relations, of public relations, of influencer relations are increasingly dancing Read full story › Source: The Drum...