Posts made in September, 2015

on Sep 24, 2015

By John McCarthy Outside of the world’s top ten ranked rugbying nations, Italy saw the largest surge of World Cup fans. Measuring interest across 16 markets outside Rugby’s top ten sides with 1,000 respondent surveys, Repucom found that Italy received an 11 per cent growth in Rugby World Cup fans against the previous tournament in 2011. Italy (ranked 14th in the world) topped interest growth, followed by Spain (ranked 21st), Thailand (72nd), India (74th) and Malaysia (57th). Notably, Italy, Malaysia and Thailand boast the populations most engaged with rugby outside of the top ten, making them ripe targets for media buys and merchandising linked to Read full story › Source: The Drum...

on Sep 24, 2015

By Leonie Roderick One of the problems around out of home advertising was that it wasn’t seen as something brands should always consider, Outsmart’s CEO Alan Brydon told Marketing Week. “There was a warmth towards the medium, but there was no one properly marketing it. Out of home was generally seen as a ‘nice to have, but not a must-have’,” he said. As a result, the organisation has rebranded today (24 September) in a bid to inform brands and agencies about the potential of the medium while challenging out-dated perceptions. “There are so many things you can do with the out of home medium that you Read full story › Source: Marketing Week...

on Sep 24, 2015

By Tony Connelly John Lydon has claimed he was banned from the BBC after speaking out against Jimmy Savile during an interview with the broadcaster. The former Sex Pistol frontman accused the BBC of the cover-up in an interview with Piers Morgan for his Life Stories show which is due to air on ITV. Lydon, who was known for his stage name Johhny Rotten, referred to an interview he’d given to the BBC in 1978 in which he stated that Savile was “into all kinds of seediness. We all know about it but we’re not allowed to talk about it. I know some Read full story › Source: The Drum...

on Sep 24, 2015

By Sarah Vizard The revelations began back in May when it was suggested that the death of Olive Cooke was in part due to aggressive tactics from charities. Her family said she had received upwards of 250 letters a month as well as phone calls from charities begging for donations. While her family later ruled this out as a cause of her death, it led to a series of investigations about the way charities raise funds, in particular over the way they market to and communicate with elderly and vulnerable people, That culminated in a review, released earlier this week (22 September), commissioned by the Read full story › Source: Marketing Week...

on Sep 24, 2015

By Direct Marketing News Leave the gun. Take the marketing software. Read full story › Source: DM News...