By John McCarthy Samsung Electronics has said its mobile payment service has processed over $30m worth of transactions since its launch in home market South Korea. Since launching the mobile payment scheme one month ago, it has processed a more than 1.5 million total transactions via the NFC-based tech. The company claimed that approximately 60 percent of transactions took place on the Galaxy Note5 device. Furthermore, the company claimed in a statement that 10 per cent of mobile owners made use of the app daily. Injong Rhee, executive vice president of Samsung Electronics and global head of Samsung Pay, said: “Although the details on Samsung Pay Read full story › Source: The Drum...
Read MoreBy Staff Writer There’s no doubt that the creative scene in Bournemouth is changing. Beside being the fastest growing creative hub in the whole of the UK (expanding at twice the rate of London), it is home to Oscar-winning animation studios and thriving industry networks such as Silicon South. As part of our Creative Cities series, in which Lewis Blackwell tours the UK’s creative hubs, The Drum caught up with some key voices from Bournemouth’s creative sector to get the inside track on the industry in the coastal town, its assets and opportunities, key trends and the challenges faced there. Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Collective, a leading programmatic, multiscreen advertising company recently received a patent for its technology to target online advertisements to consumers based on their TV viewing habits. The technology allows marketers to synchronize ads across multiple devices. This, coupled with Collective’s TV viewing data pool, enables marketers to increase the efficiency of their video campaigns and more confidently reach their target audiences. Much has changed in the advertising space in the 10 years since Collective was formed, but the company has succeeded largely because of tools like cross-device syncing and its recently-launched self-service data and reporting platform, VISTO. For more Read full story › Source: The Drum...
Read MoreIndustry insight: Creativity defined the first 60 year of the British TV ad, planning and targeting will define the next
By Seb Joseph Creativity defined the first 60 years of British TV advertising but booking, planning and targeting is where the next 60 years of headed. The Drum interview broadcasters, agencies and tech providers on what this shift means for advertising. Read full story › Source: The Drum...
Read MoreBy Tony Connelly The new lab, based in London, will provide brands and agencies with real-time data and targeting strategies designed to get through the ad block shields. Furthermreo, it will identify the most effect emotional triggers by market, brand category and demographic and use that data to create a video distribution strategy. It has been launched in light of a growing body of research into the prominence of ad blocking software. Unruly’s own research revealed that more than half of UK consumers say they are likely or very likely to use software to block adverts online because they feel there are too many Read full story › Source: The Drum...
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