Posts made in September, 2015

on Sep 24, 2015

By John McCarthy Havas Group has launched specialist digital performance unit Ecselis to combine technology, data, creative and media across UK Group. A team of 60 staff will offer paid search, SEO, performance display, conversion rate optimisation (CRO), affiliate marketing and dynamic creative optimisation (DCO) service to the group’s clients. Under the leadership of Ian Thomson as head of Ecselis UK, the unit will bring together media, technology, creative and data for a number of multi-channel performance products. Paul Frampton, Group Managing Director, Havas Media Group UK, commented: “Ecselis will tackle the two biggest challenges in performance right now: being channel agnostic and ensuring that Read full story › Source: The Drum...

on Sep 24, 2015

By Adam Flomenbaum TV network executives: why wait until commercials to run ads? Watchwith, a company that leverages programming metadata to help networks create second screen experiences, this week announced that it will make its technology available to networks to deploy in-program ads. Networks can place interactive promos, including tune-in reminders, e-commerce events, and branded content within shows; networks can also sell this new inventory to advertisers. This is something that networks have experimented with for years, but generally only during re-runs of shows. With its new technology, Watchwith expects this to become more mainstream. “For an entire generation that has grown up with YouTube, it has Read full story › Source: The Drum...

on Sep 24, 2015

By Staff Writer In the third interview in the gender diversity series, Token Man , Rebecca Rivera, chief executive of Speed Mentoring, speaks with one of her favorite #manbassadors, Rob Schwartz, chief executive of TBWAChiatDay NY. Rebecca Rivera: It’s become more fashionable to be a #manbassador. But given that (as Kermit once said) it’s not always easy being green, why do you stand up for gender diversity and do interviews like this one? Rob Schwartz: First, I want to go on the record as saying that I was a #manbassador long before it was fashionable. I’m an old-school #manbassador. RR: Why is gender diversity Read full story › Source: The Drum...

on Sep 24, 2015

By Sarah Vizard Initially available only on desktop and Android devices (although an iOS update is promised in the coming months), the new video feature means that viewers will be able to choose what angle they view the content from. To create the videos, brands such as Go Pro and publishers like Vice use a special set of cameras to record all 360 degrees of a scene simultaneously. The Facebook update means that viewers will be able to view any angle by dragging across the video with their cursor on desktop or with their finger on mobile. Users can even turn their mobile phone to Read full story › Source: Marketing Week...

on Sep 24, 2015

By Tony Connelly Ofcom has announced that it will triple the spectrum charges for Britain’s mobile phone operators despite warnings from the companies that it would result in higher bills for customers and a delay in the roll-out of faster 4G networks. The telecoms regulator revealed that it will take £199.6m a year from charging Vodafone, O2, EE and Three to use Britain’s airwaves, which is more than three times the £64.4m it currently draws in. Ofcom settled on the final figure after coming under fierce criticism from mobile operators last year when it was revealed that it intended to charge £228.3m – a five-fold Read full story › Source: The Drum...