Posts made in September, 2015

on Sep 24, 2015

By Seb Joseph Words by Ronan Shields and Seb Joseph JWT was first linked to the campaign via a statement issued on a Hungarian government website, but an additional statement (on the same website) forwarded to The Drum by a JWT spokesperson alludes to a similar campaign conducted in an earlier phase of the refugee crisis, with input from Dentsu Aegis’ Carat. The ads, aim to discourage those fleeing conflicts in the Middle East from seeking illegal passage through the Eastern European country. The anti-migrant campaign has since been condemned by some, although the Hungarian government has attempted to justify its stance, claiming it is Read full story › Source: The Drum...

on Sep 24, 2015

By Jonathan Hemus Volkswagen, whose reputation is based on trust and reliability, faces an enormous challenge as it responds to the emissions scandal. In assessing VW’s prospects of emerging with its business and reputation intact, there are some positive factors to cling on to. The first is the intrinsic strength of its brand; carrying reputational credit into a crisis can help to cushion a negative event. We witnessed this when the Virgin Galactic spacecraft crashed in the Mojave desert late last year. The strength of the Virgin brand and the actions of its leader Richard Branson ensured that its reputation remained intact. There are some Read full story › Source: The Drum...

on Sep 24, 2015

By John Glenday Wired magazine has abruptly pulled the plug on a sponsored piece singing the praises of Volkswagen’s diesel engines which proudly proclaimed that ‘a once un-loved engine has cleaned up its act.’ Ironically the vehicle manufacturer’s own reputation has now been tainted by cheat software installed in its diesel models designed to hoodwink regulators into believing emissions were less than they actually were, forcing chief executive Martin Winterkorn to resign. Amidst the furore Ad Age reports that anyone seeking to learn more about Volkswagen’s diesel engines via Wired is now presented with a 404 error. A sponsorship deal saw Wired promote Volkswagen as a Read full story › Source: The Drum...

on Sep 24, 2015

By Chris Perry Our industry no longer uses labels such as ‘advertising’, ‘digital’ or ‘CRM’. At best, we see our function in the world as being creative business partners. Collectively, we should try to start with a business or consumer problem and remain open to the kinds of creative solutions we end up with. They could be new digital services, new brands or brand ideas or even helping clients become a publisher of content that serves their brand purpose. An open-minded, creative engagement with any challenge is the key to success in today’s world. And why we think The Drum’s Plan It and Do Read full story › Source: The Drum...

on Sep 24, 2015

By Tony Connelly Donald Trump has vowed not to appear on Fox in the near future over what he feels has been unfair treatment towards him. The Republican presidential frontrunner announced on Twitter that he “won’t be doing any more Fox shows for the foreseeable future,” following a series of clashes with the network that culminated with guests on the Bill O’Reilly show which Trump deemed to be overly critical of him. .@oreillyfactor, why don’t you have some knowledgeable talking heads on your show for a change instead of the same old Trump haters. Boring! — Donald J. Trump (@realDonaldTrump) Read full story › Source: The Drum...