By Rebecca Stewart On Monday 2 November, The Drum will bring together a host of global organisations including IBM, Dennis Publishing, Unilever and the UN to bring to life creative solutions that will change the world in 24 hours. From planting 10,000 trees to connecting young female entrepreneurs in Brazil with role models, the ambitious event will show that marketers have the skills to change the world for the better. Scroll down below to see how you can get lend a hand ahead of, and on, the day. Read full story › Source: The Drum...
Read MoreBy Sarah Vizard Currently a lot of the ad formats used on Facebook simply do not work in emerging markets. Consumers in countries across Africa and Asia typically access the internet on mobile devices with 2G networks and data is relatively more expensive. That means hot new formats such as video simply don’t work because they take up too much bandwidth. That is why Facebook is launching ‘Slideshow’. It allows brands to take between three and seven photos which it then autoplays so it looks like a normal video. Facebook says these files are up to five times smaller than a video of the Read full story › Source: Marketing Week...
Read MoreBy John Glenday Tunepics, the music and picture sharing app, is celebrating Halloween with the release of themed stickers and filters after racking up its five millionth user and a $2m investment. This allows users to scare their friends with 1m spooky images alongside hit tunes such as Michael Jackson’s ‘Thriller’ and the Ghostbusters theme. Dubbed a ‘social music discovery platform’ the British app has benefited from stellar growth in Taiwan, Japan, Brazil and Portugal where it has toppled Facebook and Snapchat to be the number one most downloaded Apple app store app at times. Justin Cooke, founder & CEO of Tunepics, said: “Music is the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here’s a look back at what we think you need to know this week. Local Zone Greene King, the owner of pub brands Hungry Horse and Old English Inns has appointed Zone to a digital strategy and build brief following a four-way competitive pitch. The agency has been briefed to update the site’s design, improve navigation and enhance its mobile responsiveness as well as create a more Read full story › Source: The Drum...
Read MoreBy Seb Joseph The data is clear: Starbucks is increasingly becoming a food destination across multiple day parts. Food revenue jumped 19 per cent in the three months to 27 September, with its breakfast sandwich offering doubling in size from just three years ago and its burgeoning lunch menu accelerating. The business has been steadily introducing new food and drink items across its markets over the last 18 months in an attempt to give more people reasons to keep coming back to its stores day in day out. Its expanding the lunch range through Bistro boxes, paninis and more sandwiches but it’s in the evenings Read full story › Source: The Drum...
Read More
Industry News