Posts made in October, 2015

on Oct 30, 2015

By John Glenday The Royal Opera House is to pioneer a new initiative amongst theatres to live stream performances in an effort to lure a new generation of audiences into appreciating the delights of the stage. Performances would be beamed over the internet ‘once or twice’ a year under the initiative, enabling the curious to view proceedings from the comfort of their home. This follows the success of Kasper Holten’s recent production of Don Giovanni in July, which drew 12,000 people to a live stream on Youtube. Alex Beard, chief executive at Covent Garden commented: “I think it’s absolutely fundamental to our public service remit. Read full story › Source: The Drum...

on Oct 30, 2015

By Seb Joseph A platform for digital shorts, series and documentaries, The Scene is a curated destination for original programming from over 15 of Condé Nast’s brands including Vogue, GQ and Vanity Fair and content from other brands such as Buzzfeed and Red Bull. To create a ‘stylish’ presence Condé Nast worked with Pentagram, which was tasked with creating an identity that would work with and unify the diverse range of content and brands. At the same time, The Scene needed an identity that emphasized the “video-ness” of the platform, which is obviously different from the world of print. Pentagram worked on the strategy, messaging Read full story › Source: The Drum...

on Oct 30, 2015

By Natalie Mortimer Baileys is set to launch a new campaign to drive consumer awareness of the the drink over the key festive period as it turns its focus on selling the product in bars and pubs. The activation will run throughout November and December promoting the new tagline ‘It’s not Christmas Without You’. The campaign will include a fully integrated approach with TV advertising, OOH and social media activity, as well as a number of sampling events at shopping centres and Christmas markets across the UK. Tapping into a growing trend for coffee cocktails, Baileys has introduced a signature cocktail The Flat Read full story › Source: The Drum...

on Oct 30, 2015

By John Glenday Britain’s police forces are on a collision course with civil liberties campaigners after demanding enhanced surveillance powers to enable them to view the internet browsing history of everyone in Britain. The unprecedented step would force telecommunications providers to retain web histories for a period of 12 months, allowing police to access this data to assist their investigations such as logging social media activity of missing persons or identifying the use of child abuse websites. If commanders get their way such powers could find their way into the looming Investigatory Powers Bill, although access would require judicial approval and would be restricted to Read full story › Source: The Drum...

on Oct 30, 2015

By Gregory Lewinter Ariane Andrew has had an interesting journey to the top, and through World Wrestling Entertainment’s (WWE) continued push for a global presence and brand awareness, many of us have seen that journey first hand. Ariane has become immersed in the world of social media. Known as Cameron to her fans in the WWE, Ariane has been able to utilize the massive digital platform that the company has enabled for their superstars to expand her brand and explore new creative outlets. With over 5.72 million followers on Twitter (@WWE) and over 27.5 million likes on Facebook (WWE), the WWE Read full story › Source: The Drum...