By John Glenday Moshi Monsters, the popular online game, has been removed from an advertising ‘blacklist’ by the ASA after parent firm Mind Candy vowed to stop targeting subscription sales at children and claiming it had only done so as a result of a ‘communication breakdown’. It follows the ASA’s decision to ‘name and shame’ the company on its website for failing to abide by its social responsibility code in its marketing activities. For its part Mind Candy said it was ‘disappointed’ to have been blacklisted and moved to comply with the UK advertising code within ‘hours’. Mind Candy founder Michael Acton Smith Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential. Read full story › Source: DM News...
Read MoreBy John Glenday The Royal Bank of Scotland has suffered a Halloween backlash after a light hearted social media campaign trumpeting supposed spooky goings on at one of its Highland branches was set upon by a crowd of angry townspeople. Irate customers accuse the bank of abandoning remote communities by green lighting a series of branch closures, littering the landscape with old abandoned buildings and turning communities into ‘ghost towns’. The social media campaign took the form of a 1950’s B-movie on its Facebook page suggesting that an historic branch in Fort William was haunted with terrified staff reporting strange goings on within. However one unhappy Read full story › Source: The Drum...
Read MoreBy Tony Connelly Greenpeace has launched a seasonal attack ad against Volkswagen calling on the shamed car manufacturer to right the wrongs of its emissions scandal by making cheaper electric cars. The environmental group are not about to let the German car manufacturer go quietly into the night and rebuild its battered image. Instead they are holding them to account, reminding them of the wrongdoing and suggesting that the most moral solution to repairing its brand is to produce an affordable mass-market electric car which families could afford. Greenpeace have capitalised on the Halloween marketing momentum with a new ad campaign which has Read full story › Source: The Drum...
Read MoreBy John Glenday Jeremy Clarkson is facing a lengthy stint behind bars in Argentina after a local judge re-opened a case relating to the ill-fated broadcaster’s now infamous foray to the South American state. The move will see prosecutors probe whether a decision to drive across the country in a vehicle bearing the number plate H982 FKL constituted a crime in a nation still sore about losing a battle with Britain to wrest control of the island in 1981. Upon sight of the plate irate Argentinians chased Clarkson and co-hosts James May and Richard Hammond out of the country, pelting rocks at the team as Read full story › Source: The Drum...
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