Posts made in November, 2015

on Nov 30, 2015

By Leonie Roderick The news comes as The Health Select Committee launches its own report looking into childhood obesity today (30 November), which includes recommended actions the Government should take to fight the epidemic. This will be followed by The Petitions Committee debating sugar tax in parliament alongside Jamie Oliver later in the day. David Camero, meanwhile, is set to launch the Government’s Childhood Obesity Plan in early 2016. Action on Sugar wants to ban all types of marketing of unhealthy food and drink to children and adolescents across all platforms, including digital. Other recommendations include adding a 20% tax on sweets and sugary drinks Read full story › Source: Marketing Week...

on Nov 29, 2015

By Jennifer Faull Under Amour has made no secret of its desire to take on market-leader Nike as well as the likes of Apple with the creation of a digital fitness hub. In a bid to better shape the strategy it has turned to neuroscience in order to segment and serve the potential pool of 150 million people using its apps. The move began in earnest after it ploughed an estimated $700m into acquiring two apps; MyFitnessPal, a free app for tracking food habits and calorie intake and Endomondo, a Danish pocket-sized personal trainer. It adds to a collection which already includes wearable fitness Read full story › Source: The Drum...

on Nov 29, 2015

By Sam Chatwin Competition for customers’ attention is fiercer than ever and there is a growing realisation that brand loyalty is quickly becoming a thing of the past for many businesses, not just publishers. These days, consumers are better connected and better informed. They are also more ethical – less inclined to be persuaded simply to buy things, and more interested in brands that do things and add value to their lives. Studies, such as Havas Media Group’s Meaningful Brands Index, have identified a disconnect between consumers and brands. Consumers want brands to improve their lives and the lives of the people they care about. Read full story › Source: The Drum...

on Nov 29, 2015

By Jennifer Faull 18 months ago, HSBC and its creative agency J Walter Thompson London set about working on an ambitious task; bringing the sound of China’s 6,300km long Yangtze river to Gatwick Airport’s Skybridge, a passenger bridge linking Pier Six with the North Terminal. The idea was born as a way to celebrate the work of HSBC’s Water Programme and 15-year partnership with the World Wildlife Fund (WWF). The bank had also just been asked by another long-running partner, Gatwick Airport, to come up with a unique solution to fill the £110m glass bridge. The space itself proved to be the main driver of Read full story › Source: The Drum...

on Nov 29, 2015

By Seb Joseph A new anti-smoking campaign by The Islamic State: Smoking killed millions ! pic.twitter.com/B1SEVFrcHV — Pieter Van Ostaeyen (@p_vanostaeyen) November 26, 2015 Jihadist extremist militant group Isis has “borrowed” NHS anti-smoking adverts in a bid to convince people living under its role to stop smoking. The terror group, which is currently encamped across Syria and Iraq, has forbidden smoking under a strict interpretation of traditional Islamic law, reports The Independent. An image Isis posted on social media showed the anti-smoking message that would appear to have taken heavy inspiration from a Public Health campaign in 2013. Despite Read full story › Source: The Drum...