Posts made in November, 2015

on Nov 30, 2015

By Joseph Liu Earlier this week, I decided to cancel a project with a freelancer halfway through, wasting nearly two months of work. I had hired her to help me create a video animation to accompany a resource for career changers. The videos she submitted for final review was full of errors, incomplete edits, and illogical visuals. She also hadn’t been able to handle basic amends I had requested in prior creative rounds, and my doubts slowly built up. But I let things drag on anyway. One of the great aspects of being a small business owner is that you have the opportunity to Read full story › Source: The Drum...

on Nov 30, 2015

By Andrew Boulton I may or may not have imagined a scene in a film where Burt Reynolds is simultaneously driving a speedboat, firing a machine gun and spooning out his finest ‘chat’ to an attractive lady. If that never happened, I think we can all agree it probably should. Aside from simply sharing my hazy memories of 70s action films, I was ham-fistedly hoping to illustrate a point about copywriting. Namely that, unlike in the dominion of synchronised racing, fighting and leering, copywriting is a craft that can suffer when it has too much to do. And, almost always, it has too Read full story › Source: The Drum...

on Nov 30, 2015

By Ronan Shields WPP’s GroupM predicts that UK adspend will grow seven per cent year-on-year in 2016, as employment rates there continue to rise, with online media driving the growth, albeit at a slower pace. Total UK adspend will hit £17bn next year, with the media group raising its 2016 outlook by two points (from five to seven per cent), meaning that if its forecasts prove accurate, 2016 will mark the fifth straight year in which UK adspend has outpaced the gross domestic product (GDP) growth of the country. GroupM has accredited the growth to continued increases in employment rates, with a growth in Read full story › Source: The Drum...

on Nov 30, 2015

By John McCarthy Jeremy Clarkson has continued his ad barrage as the face of Amazon’s latest services – this time unveiling to the world for the first time the Amazon Prime Air drone. Following the former Top Gear host touting the benefits of Amazon Prime Video – atop a Segway no less – he brings viewers “a story from the not too distant future”. Claiming Amazon’s drone delivery service can get a package to consumers as quickly as 30 minutes after purchase, Clarkson described each and every function of the tech. Loading… Upon ordering via Amazon, consumers can select Read full story › Source: The Drum...

on Nov 30, 2015

By Seb Joseph The Sun may be one of the country’s most well known media brands but News UK admits it hasn’t monetised this popularity as well it could have done, with its paywall coming down today (30 November) offering a chance to right those wrongs and instil a more progressive commercial attitude at the business. The red top’s paywall hasn’t “worked for us in the right way”, News UK commercial chief Dominic Carter concedes. It’s always been about “scale and being a part of the social fabric of the country”, he continued. And yet setting up a paywall to try and premiumise Read full story › Source: The Drum...